# Eric Ayzenberg

> Eric Ayzenberg is the founder and CEO of Ayzenberg, the Pasadena advertising agency he founded in 1993. An ArtCenter advertising graduate and former Chiat/Day art director, he has worked across game marketing, creator partnerships and AI audience research, while supporting the arts through the agency’s sp[a]ce gallery.

- **Role:** Founder and Chief Executive Officer at Ayzenberg
- **Organizations:** Ayzenberg, ION, Soulmates.ai, A List Games, sp[a]ce gallery
- **Education:** BFA, Advertising, ArtCenter College of Design
- **Known for:** Founded Ayzenberg in 1993 and remains its CEO., Led an agency with clients including Microsoft, Disney, Sony and Xbox., Launched ION and expanded into influencer matching technology.

## Career timeline

- **Before 1987** — Worked in New York at ABC, NBC and R/GA.
- **1987** — Moved to Los Angeles to join Chiat/Day as an art director; ArtCenter identifies him as a 1987 BFA advertising alumnus.
- **1991** — Moved earlier agency Paragon Advertising and Design to Pasadena following a burglary at its Melrose office.
- **1993** — Founded Ayzenberg Group.
- **1997** — Agency developed its website, extranet and video game client portals.
- **2007** — Launched agency social media and mobile division.
- **2010** — Launched original entertainment content group.
- **2011** — Launched ION.
- **2012** — Ayzenberg acquired The Social Method.
- **2014** — Agency biography dates implementation of Soulmates.ai social speech processing and influencer matching technology to this year.
- **2015** — ION launched the Influencer Channel Network.
- **2017** — Agency opened sp[a]ce gallery in May.
- **2026** — Published an essay on trustworthy synthetic audience research in June; announced Social Index expansion to 15 platforms in August.

## Achievements

- Founded Ayzenberg in 1993 and remains its CEO.
- Led an agency with clients including Microsoft, Disney, Sony and Xbox.
- Launched ION and expanded into influencer matching technology.
- Opened sp[a]ce gallery in the agency’s Pasadena headquarters in 2017.
- Credited as Chief Strategist & Creative Officer on alistdaily.com’s 2017 national silver Azbee award for website home page design.

## Latest updates

- **2026-08** — Announced expansion of Social Index from 10 to 15 social platforms, adding Bluesky, Discord, Reddit, Threads and WhatsApp.
- **2026-06** — Published “Why synthetic research is only as good as its audience model” in The Drum.

## Links

- Website: https://www.ayzenberg.com/
- LinkedIn: https://www.linkedin.com/in/ayzenberg

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Profile page: https://yespress.io/eric-ayzenberg
Published by YesPress — https://yespress.io
Last updated: 2026-10-27