# Eran Heffetz

> Eran Heffetz is the co-founder and CEO of Bites, a training and communication platform for frontline teams. His operating background includes eight restaurants and bars, urban-renewal company City People and a board role at Obligo. A former Israeli Air Force F-16 pilot, he brings firsthand experience of employee instruction to Bites, which combines short learning content with familiar messaging channels.

- **Role:** Co-founder and CEO at Bites
- **Organizations:** Bites, City People, Obligo, 141 Group, Entrepreneurs’ Organization, Israeli Air Force
- **Known for:** Co-founded Bites and serves as its CEO., Opened and operated eight restaurants and bars., Co-founded City People and was identified as a board member in his Rise25 interview.

## Career timeline

- **—** — Served as an Israeli Air Force F-16 fighter pilot; dates are not established in the reviewed material.
- **—** — Opened and operated eight restaurants and bars before Bites.
- **—** — Co-founded urban-renewal company City People; the Rise25 interview identifies him as a board member and describes a merger with a public company.
- **—** — Became co-founder and CEO of Bites alongside Tal Nagler Almog and Hagai Horovitz.
- **2021** — Bites announced a $5 million seed round led by Vertex Ventures Israel on October 20.
- **2022** — Explained the restaurant-training experience behind Bites in a September 22 company interview.
- **2025** — Bites Learning was named to SHRM Labs’ WorkplaceTech Accelerator cohort on March 4.
- **2026** — Published a June 18 Training magazine article advocating deliberately designed hybrid frontline training.

## Achievements

- Co-founded Bites and serves as its CEO.
- Opened and operated eight restaurants and bars.
- Co-founded City People and was identified as a board member in his Rise25 interview.
- Bites secured a $5 million seed round led by Vertex Ventures Israel in October 2021.
- Bites Learning joined SHRM Labs’ three-company 2025 WorkplaceTech Accelerator cohort.

## Latest updates

- **2026-10** — As of the research date, Bites lists Heffetz as host of an upcoming Chicago roadshow dinner at The Dawson on November 18, 2026. This event has not yet occurred.
- **2026-06** — Training published his article How to Build a Hybrid Frontline Training Program that Works on June 18.
- **2026-01** — Bites published Glico Asia Pacific’s customer account of an initial 42-lesson, three-language program across six countries; these are customer-reported company results.
- **2025-03** — SHRM Labs announced Bites Learning among its 2025 WorkplaceTech Accelerator participants.

## Links

- Website: https://mybites.io/
- LinkedIn: https://www.linkedin.com/in/eran-heffetz/

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Profile page: https://yespress.io/eran-heffetz
Published by YesPress — https://yespress.io
Last updated: 2026-10-25