# Eran Baniel

> Eran Baniel is an Israeli entrepreneur, Incredo co-founder and board member, and former theatre director. His career spans a bilingual 1994 Romeo and Juliet production, architectural lighting, Virdia and the sugar-delivery company he founded with his father, industrial chemist Avraham Baniel, in 2014.

- **Role:** Co-founder and Board Member at Incredo
- **Organizations:** Incredo (formerly DouxMatok), Virdia (formerly HCL CleanTech), Urban Lighting Architecture (U.L.A.), Desk-Trainer, Khan Theatre, Acre Theatre Festival
- **Nationality:** Israeli
- **Known for:** Co-directed the 1994 Israeli-Palestinian bilingual Romeo and Juliet production., Co-founded Virdia, acquired by Stora Enso in 2014., Co-founded DouxMatok, now Incredo, with his father in 2014.

## Career timeline

- **1989** — Credited with Roger Smith for adapting The Petty Bourgeois and with its Hebrew version; met Fouad Awad at the Acre festival.
- **1994** — Co-directed a Hebrew-Arabic Romeo and Juliet involving Khan Theatre and Al-Kasaba, subsequently staged in Paris.
- **2007** — Co-founded HCL CleanTech, later Virdia, with Avraham Baniel and Arie Eyal; served as its first CEO.
- **2012** — Public reporting identified him as Virdia vice president of business development after a CEO transition.
- **2014** — Co-founded DouxMatok with Avraham Baniel; Stora Enso acquired their earlier venture Virdia.
- **2018** — DouxMatok received Israel’s Prime Minister’s Innovation Prize.
- **2019** — DouxMatok announced a $22 million round led by BlueRed Partners.
- **2020** — Incredo Sugar received a special mention in TIME’s Best Inventions; Baniel’s scheduled biscuit tastings were documented in a feature.
- **2021** — Moved from DouxMatok CEO to executive chairman when Ari Melamud became CEO.
- **2023** — DouxMatok rebranded to Incredo and announced a $30 million Series C.
- **2025** — Aldo Uva became executive chairman; Baniel was identified as co-founder and board member.

## Achievements

- Co-directed the 1994 Israeli-Palestinian bilingual Romeo and Juliet production.
- Co-founded Virdia, acquired by Stora Enso in 2014.
- Co-founded DouxMatok, now Incredo, with his father in 2014.
- Led Urban Lighting Architecture, whose projects included Jerusalem’s Old City walls.
- Led DouxMatok during its receipt of the 2018 Prime Minister’s Innovation Prize.

## Latest updates

- **2025-03** — Incredo appointed Aldo Uva executive chairman and Kelly Thompson CEO; Baniel was identified as co-founder and board member.
- **2025-10** — Incredo named Aldo Uva CEO as well as chairman; Baniel publicly welcomed the appointment on LinkedIn.

## Links

- LinkedIn: https://www.linkedin.com/in/eranbaniel/

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Profile page: https://yespress.io/eran-baniel
Published by YesPress — https://yespress.io
Last updated: 2026-10-11