# Equestic

> Equestic is a Dutch equestrian technology company that makes the SaddleClip, a small motion sensor that clips onto a saddle and reads a horse's every stride. Founded in 2019 by software veteran and eventing rider Leon Rutten as the consumer brand of Smart Horse Technologies B.V., it turns rhythm, symmetry and impulsion into an app dashboard that flags asymmetry before it becomes injury. The device is FEI- and USEF-approved for competition and has logged more than 400,000 rides across 65 countries.

- **Founded:** 2019
- **Headquarters:** Sint Anthonis, Netherlands
- **Founders:** Leon Rutten (Founder / CEO)
- **Team size:** Small team (~4 employees on record), with staff in Europe and the US
- **Products:** Equestic SaddleClip, Equestic App & PRO Membership, EQ Coach-Copilot
- **Notable:** Named 'Best Equestrian Training Product of the Year' (2017); founder Leon Rutten named 'Best Entrepreneur' the same year, MUSE Design Awards Silver, Product Design (2019), Approved by FEI and USEF/USDF for use in dressage competition

## Products & services

- **Equestic SaddleClip** — A water- and shock-resistant motion sensor that clips onto the saddle and records the horse's movement during training. It classifies gaits (walk, trot, canter), measures rhythm, symmetry, impulsion and balance, counts jumps and transitions, and sends asymmetry alerts as early injury warnings. Connects to the app over Bluetooth; battery lasts 6+ rides.
- **Equestic App & PRO Membership** — Free iOS/Android app with automatic logbook, time-balance per rein, transition and jump tracking, intensity comparison and trend analysis over the last 20 rides. Paid Essential and Professional subscriptions unlock deeper analysis and multiple horse profiles.
- **EQ Coach-Copilot** — An AI assistant for equestrian coaches and riders designed to enhance teaching, accelerate learning and speed up progress - part of Equestic's push into the future of coaching.

## Achievements

- Named 'Best Equestrian Training Product of the Year' (2017); founder Leon Rutten named 'Best Entrepreneur' the same year
- MUSE Design Awards Silver, Product Design (2019)
- Approved by FEI and USEF/USDF for use in dressage competition
- 400,000+ unique rides recorded across 65 countries
- AI gait-classification algorithms cited at 99% precision

## Latest updates

- **2026-03** — Hosted 'The Future of Coaching' forum with The Dutch Masters 2026 at the Brabanthallen, drawing 200+ coaches to discuss AI, welfare and horsemanship.
- **2026-02** — Announced the Dutch Masters partnership and introduced the EQ Coach-Copilot AI assistant for coaches and riders.
- **2025-01** — Passed 400,000 unique rides recorded across 65 countries.

## Links

- Website: https://equestic.com
- LinkedIn: https://www.linkedin.com/company/equestic
- YouTube: https://www.youtube.com/@equestic
- Instagram: https://www.instagram.com/equestic/
- Facebook: https://www.facebook.com/equestic/

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Profile page: https://yespress.io/equestic
Published by YesPress — https://yespress.io
Last updated: 2026-08-21