# Episerver (now Optimizely)

> Optimizely, formerly Episerver, sells enterprise software for managing content, digital commerce, experimentation, personalization and marketing workflows. Its Optimizely One platform joins publishing and testing capabilities with analytics and AI agents; the business is privately held and backed by Insight Partners.

- **Founded:** 1994
- **Headquarters:** New York, United States
- **Founders:** Mikael Runhem (Founder of Episerver (originally ElektroPost))
- **Products:** Optimizely One, Content Management System, Content Marketing Platform, Web Experimentation, Feature Experimentation
- **Notable:** Reported reaching US$400 million ARR in 2024., Named a Leader in the Forrester Wave for Experience Optimization Solutions, Q4 2024, according to its December 2024 announcement., Combined business reported more than 250 customer go-lives during 2020.

## Products & services

- **Optimizely One** — An integrated product portfolio connecting content, commerce, experimentation, personalization, analytics and AI workflows.
- **Content Management System** — Website content management with visual authoring and SaaS or managed platform options.
- **Content Marketing Platform** — Campaign planning, content collaboration, asset management and publishing workflows; incorporates the acquired Welcome business.
- **Web Experimentation** — A/B and multivariate testing of web experiences against defined goals.
- **Feature Experimentation** — Feature flags and experiments for product and engineering teams.
- **Configured Commerce and Customized Commerce** — Commerce products serving complex B2B buying and customized digital storefronts.
- **Optimizely Analytics** — Warehouse-native analytics, built on NetSpring, connecting experiment activity to downstream business data.
- **Agent Platform and Virtual Teammates** — AI workflows and persistent role-specific assistants with defined identities, permissions and human oversight; Virtual Teammates announced August 2026.
- **Optimizely Campaign** — Marketing automation for targeted campaigns across channels.

## Achievements

- Reported reaching US$400 million ARR in 2024.
- Named a Leader in the Forrester Wave for Experience Optimization Solutions, Q4 2024, according to its December 2024 announcement.
- Combined business reported more than 250 customer go-lives during 2020.

## Latest updates

- **2026-09** — Announced purpose-built post-trained marketing AI models and the Mark-Bench evaluation; cost and quality comparisons are company-reported early results, with models described as coming soon in the announcement.
- **2026-08** — Announced Virtual Teammates with role-specific responsibilities, retained context, permissions and human oversight.
- **2026-04** — Reported 375 AI agents built across two Opal University cohorts by more than 60 participants; reported time savings are participant/company claims.

## Links

- Website: https://www.optimizely.com/
- LinkedIn: https://www.linkedin.com/company/optimizely/
- Twitter/X: https://twitter.com/episerver
- GitHub: https://github.com/optimizely
- YouTube: https://www.youtube.com/user/optimizely
- Instagram: https://www.instagram.com/optimizely/
- Facebook: https://www.facebook.com/optimizely

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Profile page: https://yespress.io/episerver-now-optimizely
Published by YesPress — https://yespress.io
Last updated: 2026-10-23