# EPIKAR Inc

> EPIKAR is an AI-first technology company purpose-built for automotive retail. Founded in Seoul in 2016 by former BMW Group Korea executive Bosuk Han, EPIKAR digitizes and automates the vehicle purchase journey - from lead capture and 24/7 self-service showroom access to AI-powered consultations, test drives, contract conversion, and aftersales service. Its modular platform is already deployed at Renault, BMW, and Volvo dealerships in South Korea, and the company has relocated its headquarters to the United States to test AI showroom kiosks in the world's most mature car market.

- **Founded:** 2016
- **Headquarters:** Seoul, South Korea (with US subsidiary established 2024)
- **Founders:** Bosuk Han (Founder & CEO)
- **Team size:** ~18 employees
- **Products:** EntryGo, Drive2U, PIKAR Genie, IWS (Intelligent Workshop System), DNP (Dealer Network Platform)
- **Notable:** Deployed with three global automakers - Renault, BMW, and Volvo - at South Korean dealerships., Demonstrated measurable staffing efficiency: Renault's Epikar-powered Seoul showroom operates with 3 salespeople vs 6 at comparable locations., Raised Series A funding with participation from Korea Development Bank (Dec 2022).

## Products & services

- **EntryGo** — 24/7 digital self-service showroom access, enabling contactless entry and unmanned exhibition-hall visits at any hour.
- **Drive2U** — On-demand test drive solution that manages scheduling, vehicle assignment, and the test-drive experience.
- **PIKAR Genie** — AI chatbot and kiosk that acts as a vehicle consultant - customers ask product questions by voice or text and get instant answers.
- **IWS (Intelligent Workshop System)** — Digital workshop and service-bay management for aftersales operations.
- **DNP (Dealer Network Platform)** — Retail operations and dealer network management across locations.
- **PIKAR Delivery Service** — Digital vehicle handover and delivery management for the final step of the purchase journey.

## Achievements

- Deployed with three global automakers - Renault, BMW, and Volvo - at South Korean dealerships.
- Demonstrated measurable staffing efficiency: Renault's Epikar-powered Seoul showroom operates with 3 salespeople vs 6 at comparable locations.
- Raised Series A funding with participation from Korea Development Bank (Dec 2022).
- Relocated headquarters to the United States to enter the world's most mature automotive market.
- Positioning as a first-mover AI dealership technology company.

## Latest updates

- **2026-04** — Featured by Automotive News and The Drive as it tests AI showroom kiosks in the US market amid industry skepticism about replacing salespeople.
- **2024** — Established US subsidiary and relocated headquarters focus to pursue global growth.
- **2022-12** — Closed Series A round with participation from Korea Development Bank.

## Links

- Website: https://epikar.com
- LinkedIn: https://www.linkedin.com/company/epikar-inc

---

Profile page: https://yespress.io/epikar-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-12