# EON

> EON is a New York-based enterprise software company building the Digital ID layer for physical products. Through its EON Product Cloud platform, brands give each item a unique, traceable digital identity - accessed via QR code, NFC chip or RFID tag - that follows the product across its full lifecycle, powering resale, repair, authentication, customer engagement and compliance with the EU's upcoming Digital Product Passport regulation. Founded in 2017 by Natasha Franck, EON authored the open CircularID Protocol and works with brands including Coach, Chloe, H&M, Mulberry and Target.

- **Founded:** 2017
- **Headquarters:** New York, New York, United States
- **Founders:** Natasha Franck (Founder & CEO)
- **Team size:** ~260 employees
- **Products:** EON Product Cloud, EON Exchange, Digital Product Passports, CircularID Protocol
- **Notable:** Authored the open CircularID Protocol with leading fashion brands, Selected for the EU's CIRPASS-2 project to advance the 2027 Digital Product Passport, Raised $10M Series A led by Imaginary Ventures (2022)

## Products & services

- **EON Product Cloud** — Enterprise platform for product digitization and traceability that assigns each item a unique Digital ID and captures lifecycle events from manufacture through resale and recycling.
- **EON Exchange** — A marketplace of pre-integrated apps and business partners (resale, authentication, recycling, compliance) that brands can plug into their Digital IDs.
- **Digital Product Passports** — Compliance-ready digital passports built to meet the EU's 2027 DPP regulation and frameworks like France's AGEC law and GS1 EPCIS standards.
- **CircularID Protocol** — An open data standard authored by EON with industry partners - a common language that lets products communicate across the value chain to enable resale, rental and circular models.

## Achievements

- Authored the open CircularID Protocol with leading fashion brands
- Selected for the EU's CIRPASS-2 project to advance the 2027 Digital Product Passport
- Raised $10M Series A led by Imaginary Ventures (2022)
- Founder Natasha Franck named a Fast Company World Changing Ideas winner (2024)
- Founder named a Vogue Business Top 100 Innovator in Tech (2023)
- Powered the first one-tap instant resale flow with Coachtopia and Poshmark

## Latest updates

- **2024-09** — Poshmark, EON and Coachtopia launched instant resale in the U.S. powered by EON Digital IDs.
- **2024-02** — EON featured on the Digital Product Passport and data sharing in sustainable fashion; founder named a Fast Company World Changing Ideas winner.
- **2023-04** — Coach launched Coachtopia with every item carrying an EON Digital ID.

## Links

- Website: https://eon.xyz
- LinkedIn: https://www.linkedin.com/company/eon-inc
- Twitter/X: https://twitter.com/eon_connect
- Instagram: https://www.instagram.com/eon/

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Profile page: https://yespress.io/eon
Published by YesPress — https://yespress.io
Last updated: 2026-06-07