# Entropik

> Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.

- **Founded:** 2016
- **Headquarters:** Bangalore, India
- **Founders:** Ranjan Kumar (Founder & CEO), Lava Kumar (Co-founder & Head of Product), Bharat Singh Shekhawat (Co-founder & Head of Engineering)
- **Team size:** ~50-100 employees (headcount reduced through 2025)
- **Products:** Decode, Qatalyst, Affect Lab, Mira, AI-Generated Reports
- **Notable:** 17 global patents in Multi-Modal Emotion AI (facial coding, eye tracking, voice AI)., Named 'Deep Tech Startup of the Year' at the SaaSBoomi Awards., Claims the world's second-largest repository of human emotion data.

## Products & services

- **Decode** — A DIY unified human insights platform that integrates Emotion AI, Behavior AI and Generative AI for quantitative, qualitative, media and shopper research.
- **Qatalyst** — User research and UX testing platform for product and experience design teams.
- **Affect Lab** — Consumer research platform for measuring human emotion via facial coding and eye tracking to test creatives, campaigns and product designs.
- **Mira** — An AI moderator that conducts and analyzes research interviews autonomously.
- **AI-Generated Reports** — Generative AI feature that turns raw research into presentation-ready reports with visualizations and analysis.

## Achievements

- 17 global patents in Multi-Modal Emotion AI (facial coding, eye tracking, voice AI).
- Named 'Deep Tech Startup of the Year' at the SaaSBoomi Awards.
- Claims the world's second-largest repository of human emotion data.
- Raised $34M+ across multiple rounds including a $25M Series B.
- Serves 150+ global brands across CPG, finance, healthcare and media.

## Latest updates

- **2024-07** — Launched AI-Generated Reports in Decode and Qatalyst, using Generative AI to turn research into presentation-ready reports.
- **2024** — Introduced Mira, an AI moderator that autonomously conducts research interviews.
- **2023-02** — Raised $25M Series B led by Bessemer Venture Partners and SIG.
- **2023** — Launched Decode, a DIY unified consumer research platform.

## Links

- Website: https://entropik.io
- LinkedIn: http://www.linkedin.com/company/entropiktech
- Twitter/X: http://twitter.com/entropiktech
- YouTube: https://www.youtube.com/@entropiktech
- Facebook: http://facebook.com/entropiktech

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Profile page: https://yespress.io/entropik
Published by YesPress — https://yespress.io
Last updated: 2026-07-12