# Enrique Tapia

> Enrique Tapia is a marketing leader at Cisco in Austin, Texas, where he runs marketing strategy and analytics for one of the largest technology companies in the world. He built and scaled Cisco's AI marketing organization from a blank page to a team of more than 25 people shipping dozens of generative AI projects. Before Cisco he worked in demand generation and marketing strategy at Splunk, spent time at Box, and cut his teeth at Dell during the netbook era. He holds an MBA in marketing from the University of Michigan's Ross School of Business.

- **Role:** Vice President, Marketing Strategy & Analytics at Cisco
- **Organizations:** Cisco, Splunk, Box, Dell Technologies, Dell EMC
- **Nationality:** American
- **Education:** MBA, Marketing, University of Michigan - Stephen M. Ross School of Business
- **Known for:** Built and scaled Cisco's AI marketing organization from zero to more than 25 people., Shipped 45+ generative AI projects across Cisco marketing., Led marketing strategy, insights, investment, analytics, campaigns and content at Cisco.

## Career timeline

- **2007-2009** — Notebook and Desktop Brand Manager, Public Sector at Dell; launched the Latitude 2100 netbook for K-12.
- **2009-2011** — Regional Marketing Director, North America Public Software and Peripherals at Dell.
- **2010s** — Marketing roles at Box.
- **2019-2021** — Demand generation, marketing strategy and planning at Splunk.
- **2021-2024** — Head of Marketing Strategy, Insights, Investment, Analytics, Campaigns and Content at Cisco.
- **2024-present** — Vice President, Marketing Strategy & Analytics at Cisco; built and scaled the AI marketing organization from 0 to 25+ people.

## Achievements

- Built and scaled Cisco's AI marketing organization from zero to more than 25 people.
- Shipped 45+ generative AI projects across Cisco marketing.
- Led marketing strategy, insights, investment, analytics, campaigns and content at Cisco.
- Launched the Dell Latitude 2100 netbook for the K-12 education market.
- Helped identify Dell's KACE acquisition as a fit for the public sector business.

## Latest updates

- **2024-01** — Named Vice President, Marketing Strategy & Analytics at Cisco.
- **2025-01** — Continues to build out Cisco's AI marketing organization, now 25+ people with 45+ GenAI projects shipped.

## Links

- Website: https://www.cisco.com
- LinkedIn: https://www.linkedin.com/in/enriquetap/

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Profile page: https://yespress.io/enrique-tapia
Published by YesPress — https://yespress.io
Last updated: 2026-08-21