# EngageRocket

> EngageRocket is a Singapore-based HR technology company that turns continuous employee feedback into actionable people-analytics. Founded in 2016 by two former Gallup leaders, its cloud platform runs engagement, lifecycle and pulse surveys (BELONG), 360-degree and multi-rater feedback (GROW), and performance workflows (PERFORM), pairing survey software with people-science advisory. It serves enterprises across 30+ countries - including Toyota, Sephora, Nikon, Epson and CGS-CIMB - to improve engagement, reduce turnover and support data-informed HR decisions.

- **Founded:** 2016
- **Headquarters:** Singapore
- **Founders:** CheeTung Leong (Co-Founder & CEO), Dorothy Yiu (Co-Founder & CEO (International))
- **Team size:** ~42 employees
- **Products:** BELONG, GROW, PERFORM, People Science Advisory
- **Notable:** Named one of Singapore's 20 hottest startups by Singapore Business Review in 2018, Described as Southeast Asia's first venture-backed HR tech startup, Collected 66M+ employee responses across its platform

## Products & services

- **BELONG** — Employee engagement and lifecycle survey suite covering onboarding, pulse checks, engagement and exit feedback, with AI-powered insights and recommended actions.
- **GROW** — 360-degree and multi-rater feedback for leadership development and performance, using Johari Window analysis and competency-framework scoring by role, level and business unit.
- **PERFORM** — Continuous performance management to align goals and drive business outcomes across teams.
- **People Science Advisory** — Consulting and advisory that pairs the software with hands-on guidance from people scientists, translating survey data into action plans.

## Achievements

- Named one of Singapore's 20 hottest startups by Singapore Business Review in 2018
- Described as Southeast Asia's first venture-backed HR tech startup
- Collected 66M+ employee responses across its platform
- Reported 98% customer satisfaction and a 4.5/5 rating on G2
- Co-founder Dorothy Yiu recognized by IMDA as a 2024 SG Digital Leader
- Serves enterprises in 30+ countries across 20 industries

## Latest updates

- **2024** — Co-founder Dorothy Yiu named a 2024 SG Digital Leader by Singapore's IMDA.
- **2023** — Announced partnership with Circa to show the business impact of diversity hiring.
- **2020-03** — Raised a US$3M Series A led by Qualgro to expand people analytics across Southeast Asia.

## Links

- Website: https://www.engagerocket.co
- LinkedIn: https://www.linkedin.com/company/engagerocket
- Twitter/X: https://twitter.com/engagerocketco
- Facebook: https://www.facebook.com/engagerocketco/

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Profile page: https://yespress.io/engagerocket
Published by YesPress — https://yespress.io
Last updated: 2026-07-28