# Endgame

> Endgame is a San Francisco software company building an AI knowledge system for enterprise sales teams. It connects a company's CRM, emails, and call recordings with external sources like news, 10-Ks, and LinkedIn to do account research, meeting prep, deal inspection, and QBRs roughly 100x faster - aiming to turn every seller into a trusted advisor rather than a source of automated spam. Founded in 2021 by Alex Bilmes, the company first helped define the 'product-led sales' category before pivoting to an AI-native platform, and has raised about $47.5M from EQT Ventures, Menlo Ventures, Upfront Ventures, and Unusual Ventures.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Alex Bilmes (Co-founder & CEO)
- **Team size:** ~21-45 employees (company about page cites a 21-person team; third-party data lists ~45)
- **Products:** Endgame (Product-Led Sales platform), Endgame 2.0, Ask Anything, Knowledge system / context graph
- **Notable:** Helped establish and popularize the 'product-led sales' (PLS) category., Raised approximately $47.5M from top-tier investors including EQT Ventures, Menlo Ventures, Upfront Ventures, and Unusual Ventures., Landed marquee software customers including Figma, Calendly, Loom, LaunchDarkly, Retool, and Algolia.

## Products & services

- **Endgame (Product-Led Sales platform)** — The original platform that combined product usage data, CRM, and the data warehouse to tell software companies which accounts and users to engage and why - helping define the 'product-led sales' category.
- **Endgame 2.0** — An AI-native platform for enterprise sellers that analyzes calls, emails, notes, CRM, and external sources (news, 10-Ks, LinkedIn) to surface strategic, opinionated insights for managing accounts, with setup in under five minutes.
- **Ask Anything** — A feature letting users click into any prospect or customer account and ask natural-language questions, blending citations with narrative answers over the account's full context.
- **Knowledge system / context graph** — Endgame's current positioning as a knowledge system and 'context graph' for enterprise sales, powering account research, meeting prep, deal inspection, and QBRs, with integrations, Slack threads, MCP servers, and export to Google Drive/CSV.

## Achievements

- Helped establish and popularize the 'product-led sales' (PLS) category.
- Raised approximately $47.5M from top-tier investors including EQT Ventures, Menlo Ventures, Upfront Ventures, and Unusual Ventures.
- Landed marquee software customers including Figma, Calendly, Loom, LaunchDarkly, Retool, and Algolia.
- Successfully re-platformed from a product-data tool into an AI-native enterprise sales knowledge system (Endgame 2.0, Nov 2024).
- Earned public endorsement from Scale AI's Global VP of Sales, Enterprise.

## Latest updates

- **2025-06** — Launched 'Ask Anything,' letting users click into any account and ask natural-language questions with cited, synthesized answers.
- **2024-11** — Announced Endgame 2.0, an AI-native platform for enterprise sellers built around opinionated, strategic account intelligence.
- **2022-02** — Closed a $30M Series B led by EQT Ventures, bringing total funding to roughly $47.5M.

## Links

- Website: https://www.endgame.io
- LinkedIn: https://www.linkedin.com/company/endgamelabs/
- Twitter/X: https://x.com/endgamelabs

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Profile page: https://yespress.io/endgame
Published by YesPress — https://yespress.io
Last updated: 2026-07-12