# Encoura

> Encoura helps US colleges and universities find prospective students, understand their motivations, and turn outreach into enrollment. Its mix of ACT and Encourage student data, Eduventures research, predictive models, software, consulting, and marketing now extends into retention and fundraising following acquisitions of RNL assets and Anthology’s lifecycle engagement and student success portfolio.

- **Founded:** 1972
- **Headquarters:** Austin, United States
- **Products:** Encoura Platform, Class Planner, Insights Cloud, Smart+, Eduventures Research and Mindsets
- **Notable:** Encoura reports serving more than 2,000 higher education institutions., Class Planner describes access to nearly 8 million student profiles., George Mason’s vendor-published case study reports an 11% increase in in-state applications and a 19% increase in out-of-state applications.

## Products & services

- **Encoura Platform** — Enrollment technology combining student search, analytics, research, and institutional reporting; launched in 2017.
- **Class Planner** — Student search across nearly 8 million ACT and Encourage profiles using 35 strategic filters, predictive scores, and parent/guardian data.
- **Insights Cloud** — Competitive benchmarking, market analysis, funnel monitoring, program outcome reporting, and strategic enrollment consulting.
- **Smart+** — Predictive scoring of prospective students’ likelihood to enroll, available before institutions purchase search lists.
- **Eduventures Research and Mindsets** — Higher education research, academic program assessment, brand research, and personas for prospective students, families, transfer students, and adult learners.
- **Encourage** — Free college and career planning tools for students and families, including career exploration, college and scholarship matching, and application guidance.
- **Enrollment marketing and consulting** — Institutional strategy, digital and traditional campaigns, creative production, and outreach to students and families.
- **Encoura Connect** — CRM built with Element451 that brings Encoura research and predictive intelligence into workflows supported by Bolt AI agents; partnership announced June 3, 2026.
- **Student success solutions** — Student assessment, retention analytics, engagement tools, support services, and consulting, expanded through acquired RNL and Anthology capabilities.
- **Advancement solutions** — Fundraising consulting, donor engagement services, ScaleFunder digital giving, Encompass engagement, and Raise donor CRM.

## Achievements

- Encoura reports serving more than 2,000 higher education institutions.
- Class Planner describes access to nearly 8 million student profiles.
- George Mason’s vendor-published case study reports an 11% increase in in-state applications and a 19% increase in out-of-state applications.
- Tarleton’s vendor-published case study reports 40% freshman enrollment growth over three years.
- The University of Central Missouri identified its UCM/Encoura email campaign as a bronze winner in the 2025 Educational Advertising Awards.

## Latest updates

- **2026-09** — Encoura and CampusESP released Drivers of Family Giving, based on a May 2026 survey of 8,353 family members at 77 institutions.
- **2026-08** — An August 11 webinar introduced Encoura Connect’s AI-native CRM, predictive insights, and Element451-powered workflows.
- **2026-06** — Encoura and Element451 announced the Encoura Connect partnership on June 3.
- **2026-02** — Closed acquisition of Anthology’s Lifecycle Engagement and Student Success business on February 2.
- **2025-10** — Announced acquisition of RNL on October 6; later company boilerplate specifies substantially all of RNL’s assets.
- **2025-09** — Acquired HAI Analytics, expanding predictive modeling for yield, retention, and net tuition revenue.

## Links

- Website: https://www.encoura.org/
- LinkedIn: https://www.linkedin.com/company/encouraedu
- Twitter/X: https://x.com/EncouraEdu
- Facebook: https://www.facebook.com/National-Research-Center-for-College-University-Admissions/114089654534

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Profile page: https://yespress.io/encoura
Published by YesPress — https://yespress.io
Last updated: 2026-10-21