# Emulate Energy

> Emulate Energy is a Lund, Sweden cleantech company that builds white-label software turning everyday household devices - EV chargers, heat pumps, home batteries and solar inverters - into a coordinated, grid-ready fleet. Its platform lets utilities, retailers and grid operators connect, control and monetize distributed energy resources: cutting household bills, shaving grid peaks and unlocking flexibility-market revenue without asking customers to change tariffs or behaviour. Founded in 2020 on control-theory research from MIT and Lund University, Emulate runs live programs across Europe and the US.

- **Founded:** 2020
- **Headquarters:** Lund, Sweden
- **Founders:** Shwan Lamei (Co-founder & CEO), Daria Madjidian (Co-founder (MIT postdoc, core technology))
- **Team size:** 34
- **Products:** Enable, Orchestrate, Engage, Monetize, Operate
- **Notable:** Became the market leader for residential energy flexibility in Sweden., Closed a €5M Series A led by Helen Ventures in April 2025., Won a $1M grant from the U.S. Department of Energy for its US subsidiary.

## Products & services

- **Enable** — Device connectivity layer integrating 60+ DER brands - EV chargers, home batteries, heat pumps, solar inverters, smart thermostats, wallboxes and meters.
- **Orchestrate** — Smart control logic that dispatches devices using market signals, forecasts and pricing while preserving customer comfort.
- **Engage** — Customer-facing experience with opt-in flows, schedules and savings feedback.
- **Monetize** — Routes aggregated flexibility into ancillary, intraday, imbalance and DSO programs for revenue.
- **Operate** — Control-room visibility, diagnostics and operational oversight for the utility.

## Achievements

- Became the market leader for residential energy flexibility in Sweden.
- Closed a €5M Series A led by Helen Ventures in April 2025.
- Won a $1M grant from the U.S. Department of Energy for its US subsidiary.
- Runs live utility flexibility programs across Europe and the US.
- Integrates 60+ distributed-energy-device brands into one platform.
- Spun core control technology out of MIT and Lund University research.

## Latest updates

- **2025-04** — Raised €5M Series A led by Helen Ventures, with Enpulse, CC.VC and Skellefteå Kraft, to scale grid flexibility in Europe and the US.
- **2025** — US subsidiary awarded a $1M U.S. Department of Energy grant.
- **2026** — Announced strategic partnership with Hansen Technologies and expanded US go-to-market via NISC.

## Links

- Website: https://emulate.energy
- LinkedIn: https://www.linkedin.com/company/emulate-energy
- YouTube: https://www.youtube.com/watch?v=2kvaxyU7v-4

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Profile page: https://yespress.io/emulate
Published by YesPress — https://yespress.io
Last updated: 2026-07-21