# Emplifi

> Emplifi is an enterprise customer experience platform that merges social media marketing, customer care, and social commerce into one system, then layers agentic AI on top to act on the flood of comments, messages, and reviews brands receive. Formed in 2021 from the merger of Astute and Socialbakers and headquartered in Columbus, Ohio, it processes billions of CX interactions a month for thousands of brands including Delta Air Lines, Ford, and McDonald's.

- **Founded:** 2021
- **Headquarters:** Columbus, Ohio, United States
- **Founders:** Mark Zablan (Founding CEO (2021)), Yuval Ben-Itzhak (Founding President, former Socialbakers CEO)
- **Team size:** ~600-750 employees across roughly 10 global offices
- **Products:** Social Marketing Cloud, Social Care Cloud, Social Commerce Cloud, Emplifi Live Commerce (Go Instore), Emplifi Fuel / Fuel AI
- **Notable:** Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, Won a Bronze Stevie Award for AI-powered customer experience innovation at the 2026 American Business Awards, Named Best Social Media Analytics Platform in the 2025 MarTech Breakthrough Awards

## Products & services

- **Social Marketing Cloud** — Social listening, content publishing, community management, influencer and analytics tools that help teams plan, create, and measure social content across every major network.
- **Social Care Cloud** — A connected customer care platform with AI-powered triage, chatbot automation, case management, and analytics for handling service on social and messaging channels.
- **Social Commerce Cloud** — Shoppable social experiences, user-generated content, ratings and reviews (via Pixlee TurnTo), and live video commerce that turns social engagement into revenue.
- **Emplifi Live Commerce (Go Instore)** — One-to-one and one-to-many live video shopping that connects online shoppers with in-store experts; a Forrester TEI study associated it with conversion rates as high as 20%.
- **Emplifi Fuel / Fuel AI** — The Autonomous CX (A-CX) intelligence layer and agentic AI that automates workflows, orchestrates teams, and turns customer signals into action across marketing, care, and commerce.

## Achievements

- Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening
- Won a Bronze Stevie Award for AI-powered customer experience innovation at the 2026 American Business Awards
- Named Best Social Media Analytics Platform in the 2025 MarTech Breakthrough Awards
- Reached $1B+ valuation (unicorn) in its first funding round after the merger
- Processes 4 billion+ CX interactions monthly for 20,000+ brands
- Forrester Total Economic Impact study associated Emplifi Live Commerce with online conversion rates up to 20%

## Latest updates

- **2026-05** — Won a Bronze Stevie Award for AI-powered customer experience innovation at the American Business Awards.
- **2026-01** — Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.
- **2025-01** — Rolled out Emplifi Fuel, its Autonomous CX platform powered by Fuel AI, expanding agentic AI across marketing, care, and commerce.
- **2025-06** — Published a digital-authenticity survey finding 93% of consumers say authentic brand engagement builds trust as marketers lean on AI workflows.

## Links

- Website: https://emplifi.io
- LinkedIn: http://www.linkedin.com/company/emplifi
- Twitter/X: https://twitter.com/emplifi_io
- YouTube: https://www.youtube.com/c/Emplifi
- Instagram: https://www.instagram.com/emplifi_io/
- Facebook: https://www.facebook.com/Emplifi/

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Profile page: https://yespress.io/emplifi
Published by YesPress — https://yespress.io
Last updated: 2026-08-16