# Emperia

> Emperia is a London-based immersive commerce platform that lets brands and retailers build browser-based, cross-device virtual stores that blend e-commerce accessibility with gaming-style engagement. Founded in 2019 by Olga Dogadkina and Simonas Holcmann, its no-code, SaaS platform has powered virtual retail spaces for Dior, Bloomingdale's, Ralph Lauren, Burberry, Lacoste, Tommy Hilfiger, Hugo Boss and Christie's, reporting sharply higher conversion versus traditional online storefronts.

- **Founded:** 2019
- **Headquarters:** London, United Kingdom
- **Founders:** Olga Dogadkina (Co-founder & CEO), Simonas Holcmann (Co-founder & CTO)
- **Team size:** ~50 employees
- **Products:** Virtual Store Platform (SaaS), Creator Tools & SDK, Procedural Generation & AI 3D Models, Analytics Dashboard
- **Notable:** Raised $10M Series A in January 2023 led by Base10 Partners., Both co-founders named to Forbes 30 Under 30 Europe (Retail & Ecommerce), class of 2025., Reports an average 73% higher conversion rate versus traditional e-commerce sites, and average ~750% ROI for clients.

## Products & services

- **Virtual Store Platform (SaaS)** — A no-code, cloud-based platform for building, deploying and managing browser-based virtual stores that run across desktop, mobile and headsets without a download.
- **Creator Tools & SDK** — Documentation, scripting and integration tools that let brand teams and studios design, customize and update immersive environments.
- **Procedural Generation & AI 3D Models** — Tooling to generate 3D environments and assets faster and more cost-effectively, reducing reliance on bespoke CGI production.
- **Analytics Dashboard** — Virtual environment analytics tracking customer journeys, engagement and conversion inside 3D spaces.

## Achievements

- Raised $10M Series A in January 2023 led by Base10 Partners.
- Both co-founders named to Forbes 30 Under 30 Europe (Retail & Ecommerce), class of 2025.
- Reports an average 73% higher conversion rate versus traditional e-commerce sites, and average ~750% ROI for clients.
- Built virtual experiences for a roster of leading luxury and retail brands including Dior, Burberry and Bloomingdale's.
- Olga Dogadkina serves as a British Fashion Council mentor and sits on the Forbes Technology Council.

## Latest updates

- **2025-01** — Olga Dogadkina and Simonas Holcmann named to Forbes 30 Under 30 Europe 2025 (Retail & Ecommerce).
- **2024-05** — Company marked its fifth anniversary; CEO reflected on scaling immersive retail beyond the metaverse hype cycle.
- **2024-03** — Launched Hugo Boss 'Boss House Bali' virtual experience for the Spring/Summer 2024 collection.
- **2023-01** — Closed $10M Series A to expand the virtual store management SaaS platform internationally.

## Links

- Website: https://emperiavr.com
- LinkedIn: http://www.linkedin.com/company/emperialondon
- Twitter/X: https://twitter.com/emperiavr
- Instagram: https://www.instagram.com/emperiavr/
- Facebook: https://facebook.com/emperiavr/

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Profile page: https://yespress.io/emperia
Published by YesPress — https://yespress.io
Last updated: 2026-07-21