# Emily Sly

> Emily Sly is a Denver-based marketing executive who became Chief Marketing Officer of TRUEWERK, the performance workwear brand, in late 2025. She spent 13 years at Crocs, rising from a regional account services rep to VP of Global Marketing during the brand's global comeback, then led brand and marketing at Funko and headed marketing at PopSockets before joining TRUEWERK. She is known for helping consumer brands articulate why they matter and for translating brand purpose into consistent experiences across every customer touchpoint.

- **Role:** Chief Marketing Officer at TRUEWERK
- **Organizations:** TRUEWERK, PopSockets, Funko, Crocs, Inc.
- **Nationality:** American
- **Known for:** Rose from regional account services rep to VP of Global Marketing across a 13-year run at Crocs, Led brand and marketing at Funko during a period of pop-culture collectible growth, Directed PopSockets' marketing strategy revamp aimed at reaching Gen Z consumers

## Career timeline

- **2009** — Joined Crocs, Inc. as a regional account services representative
- **2009-2022** — Spent 13 years at Crocs, rising to VP of Global Marketing during the brand's global comeback
- **2022** — Joined Funko as VP of Brand and Marketing (roughly two-year tenure)
- **2024** — Became Head of Marketing at PopSockets in Boulder, Colorado, leading a Gen Z-focused strategy revamp
- **2025** — Appointed Chief Marketing Officer of TRUEWERK (announced November 17, 2025; effective early December 2025)

## Achievements

- Rose from regional account services rep to VP of Global Marketing across a 13-year run at Crocs
- Led brand and marketing at Funko during a period of pop-culture collectible growth
- Directed PopSockets' marketing strategy revamp aimed at reaching Gen Z consumers
- Appointed CMO of TRUEWERK, a Stride Consumer Partners-backed performance workwear brand

## Latest updates

- **2025-11** — Appointed Chief Marketing Officer of TRUEWERK, announced November 17, 2025, with the role effective in early December 2025.

## Links

- Website: https://truewerk.com
- LinkedIn: http://www.linkedin.com/in/emilyjsly

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Profile page: https://yespress.io/emily-sly
Published by YesPress — https://yespress.io
Last updated: 2026-07-29