# Emily Ketchen

> Emily Ketchen is the SVP and Chief Marketing Officer of Lenovo's Intelligent Devices Group and International Markets, where she leads global brand, insights and creative strategy across roughly 180 markets. A self-described third culture kid raised between countries by an American father and Scottish mother, she spent about 14 years on the agency side before crossing into corporate marketing at Dell, LinkedIn and HP. She joined Lenovo in 2020 and has since pushed to rebuild the marketing function around first-party data, measurement and responsible AI, arguing that the old marketing playbook belongs in a drawer.

- **Role:** SVP and Chief Marketing Officer, Intelligent Devices Group and International Markets at Lenovo
- **Organizations:** Lenovo, HP, LinkedIn, Dell, Publicis, Grey, McCann Erickson, Association of National Advertisers, Outward Bound California, World 50 Group
- **Nationality:** American
- **Education:** Degree in International Relations, Pitzer College, Undergraduate study, University of Paris (Sorbonne), Undergraduate study, Institut d'Etudes Politiques (Sciences Po)
- **Known for:** Leads global marketing for Lenovo's Intelligent Devices Group and International Markets across roughly 180 markets, Rebuilt Lenovo's marketing organization around centers of excellence, first-party data and measurement, Board member, Association of National Advertisers

## Career timeline

- **1990s** — Began marketing career on the agency side, with roles including Iberia Airlines of Spain, Falcon Cable TV and Poppe Tyson/Bozell Advertising
- **1990s-2000s** — Held senior roles across storied agencies including Publicis & Hal Riney, Grey San Francisco and McCann Erickson (about 14 years agency side)
- **2000s** — Moved to the client side with roles at Dell and LinkedIn
- **2009-2020** — Spent roughly a decade at HP in senior roles across the Americas and Asia, including VP Global Omnichannel Strategy, VP and Head of Marketing for the Americas, and Personal Systems Marketing for Asia Pacific/Japan (based in Singapore)
- **2020** — Joined Lenovo in September as VP and CMO of the Intelligent Devices Group
- **2024-2026** — Serving as SVP and CMO, Intelligent Devices Group and International Markets, leading marketing across roughly 180 markets and representing Lenovo at CES 2026

## Achievements

- Leads global marketing for Lenovo's Intelligent Devices Group and International Markets across roughly 180 markets
- Rebuilt Lenovo's marketing organization around centers of excellence, first-party data and measurement
- Board member, Association of National Advertisers
- Board member, Outward Bound California
- Member of the Marketing 50 within the World 50 Group
- Named CMO of the Week by Brand Innovators
- 30+ year marketing career spanning agencies and Fortune 100 companies across multiple continents

## Latest updates

- **2026-01** — Represented Lenovo at CES 2026, discussing the company's AI innovations, ROI on AI investments and how Lenovo is reaching Gen Z consumers.
- **2025-01** — Predicted a shift toward AI-powered personalization, responsible AI and AI augmenting rather than replacing human effort in marketing.

## Links

- Website: https://lenovo.com
- LinkedIn: https://www.linkedin.com/in/emilyketchen/
- Twitter/X: https://x.com/emily_j_ketchen

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Profile page: https://yespress.io/emily-ketchen
Published by YesPress — https://yespress.io
Last updated: 2026-08-11