# Emil Hajric

> Emil Hajric is the founder and CEO of Helpjuice, the knowledge base software company launched in 2011. A Bosnian entrepreneur with a programming background, he built the business across Austin and Sarajevo, wrote a practical knowledge management guide, and advocates direct communication and small, fast-moving teams.

- **Role:** Founder & CEO at Helpjuice
- **Organizations:** Helpjuice
- **Nationality:** Bosnian
- **Education:** International Baccalaureate
- **Known for:** Founded and continues to lead Helpjuice, launched in 2011., Authored a 2018 knowledge management guide available as a 211-page PDF., Built a business described in May 2026 as profitable for more than a decade and serving thousands of companies globally.

## Career timeline

- **2003** — Returned to Bosnia and Herzegovina after spending much of his childhood in the United States.
- **2011** — Founded Helpjuice; participated in Austin’s Capital Factory accelerator with $20,000 in early funding.
- **2012** — Returned to Bosnia and Herzegovina and continued developing Helpjuice.
- **2017** — Asked the Indie Hackers community whether to sell his SaaS business, reporting roughly $400,000 in annual revenue and 60% profit margins.
- **2018** — Published Knowledge Management: A Theoretical and Practical Guide for Knowledge Management in Your Organization.
- **2026** — Discussed Helpjuice and AI customer support in a May Bloomberg Adria interview; publicly shared the soft launch of Outlearn.

## Achievements

- Founded and continues to lead Helpjuice, launched in 2011.
- Authored a 2018 knowledge management guide available as a 211-page PDF.
- Built a business described in May 2026 as profitable for more than a decade and serving thousands of companies globally.

## Latest updates

- **2026-05** — Bloomberg Adria published an interview about Helpjuice’s evolution since 2011, more than a decade of profitability, and AI customer support.
- **2026-09** — Helpjuice’s blog lists September 22 articles under his byline on self-service knowledge bases and why customers stop using a knowledge base.

## Links

- Website: https://knowledge-management-tools.net/about-me
- LinkedIn: https://www.linkedin.com/in/emilhajric
- Twitter/X: https://twitter.com/emilhajric
- GitHub: https://github.com/hajrice

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Profile page: https://yespress.io/emil-hajric
Published by YesPress — https://yespress.io
Last updated: 2026-10-13