# EMCG

> EMCG is a privately held Moscow marketing-communications group founded in 1992. It built Russian operations for international agency brands including TBWA, Tequila, Interbrand, Fleishman-Hillard and M&C Saatchi, then evolved into a locally branded holding company centered on three specialist businesses: Kislorod for advertising and video, Hemoglobin for pharmaceutical and healthcare communications, and GN Interpartners for brand development and international marketing. Its central business is orchestration - assembling multidisciplinary teams while pooling planning, finance, legal, HR, IT and knowledge-management functions.

- **Founded:** 1992
- **Headquarters:** Moscow, Russia
- **Founders:** Andrey Matuzov (Co-founder and former president)
- **Products:** Multidisciplinary project management, Kislorod advertising and video, Hemoglobin healthcare communications, GN Interpartners brand development
- **Notable:** Built Russian operations for internationally known agency brands including TBWA, Tequila, Interbrand, Fleishman-Hillard and M&C Saatchi., Reported more than 1,000 large marketing-communications projects by 2023., Helped M&C Saatchi complete its stated global network footprint in 2011 with a Moscow joint venture.

## Products & services

- **Multidisciplinary project management** — EMCG acts as the entry point for complex briefs, builds cross-agency teams and coordinates strategic partners while centralizing planning, finance, legal, HR, IT and knowledge management.
- **Kislorod advertising and video** — Advertising campaigns, branded content, complex shoots and web video designed for tighter digital budgets and production schedules.
- **Hemoglobin healthcare communications** — Pharmaceutical and medical communications including launches, OTC and prescription brand work, audience research, professional and patient education, social promotion and digital programs.
- **GN Interpartners brand development** — Brand strategy, creative development and localization of international brand values for local markets.

## Achievements

- Built Russian operations for internationally known agency brands including TBWA, Tequila, Interbrand, Fleishman-Hillard and M&C Saatchi.
- Reported more than 1,000 large marketing-communications projects by 2023.
- Helped M&C Saatchi complete its stated global network footprint in 2011 with a Moscow joint venture.
- The M&C Saatchi Russia joint venture employed 42 people in 2012 and publicly reported $1.83 million in revenue and $337,000 in after-tax profit for its first year.
- Continued as a locally branded group after selling its M&C Saatchi Russia stake, with Kislorod, Hemoglobin and GN Interpartners as its core agencies in the latest first-party description.

## Latest updates

- **2023-10** — EMCG's public site described the group as a three-agency portfolio - Kislorod, Hemoglobin and GN Interpartners - and reported more than 1,000 large projects.
- **2018-01** — AdIndex reported that EMCG's 50 percent stake in M&C Saatchi Russia had been sold to the British group and that local clients were redistributed among EMCG agencies.
- **2017** — The sale of EMCG's stake in M&C Saatchi Russia was completed after Natalia Dmitrieva decided to sell in 2016.

## Links

- Website: https://emcg.com
- LinkedIn: https://www.linkedin.com/company/emcg
- YouTube: https://www.youtube.com/channel/UC3msyiLRDllhxgAuXqEaUhw
- Instagram: https://www.instagram.com/Group.EMCG/
- Facebook: https://www.facebook.com/emcg.group/

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Last updated: 2026-09-24