# Embrace Pet Insurance

> Embrace Pet Insurance administers customizable accident and illness insurance for U.S. dogs and cats, backed by American Modern insurers. Its offering combines reimbursement for eligible veterinary bills, potential reconsideration of certain curable pre-existing conditions, included PawSupport telehealth guidance, and an optional Wellness Rewards budgeting membership. Founded in 2003, it sold its first policy in 2006 and is now part of Doubtless Pet Care Group.

- **Founded:** 2003
- **Headquarters:** Warrensville Heights, United States
- **Founders:** Laura Bennett (Co-founder and former CEO; actuary), Alex Krooglik (Co-founder and former president)
- **Products:** Accident and Illness Insurance, Wellness Rewards, MyEmbrace, Embrace Pet Insurance mobile app, PawSupport
- **Notable:** Won the 2003 Wharton Business Plan Competition., Sold its first policy on October 10, 2006., Reached 500,000 insured pets in January 2024.

## Products & services

- **Accident and Illness Insurance** — Customizable reimbursement coverage for eligible dog and cat injuries and illnesses, including hereditary and chronic conditions that are not excluded as pre-existing. Annual limit, deductible and reimbursement choices vary by policy and state.
- **Wellness Rewards** — Optional non-insurance membership for eligible routine care, grooming and training, with advertised annual allowances of $300, $500 or $700; unused benefits do not roll over.
- **MyEmbrace** — Online customer portal for policy management and claim submission and tracking.
- **Embrace Pet Insurance mobile app** — iOS and Android access for policy administration and invoice submission.
- **PawSupport** — Included 24/7 pet health guidance by phone, chat or video. Does not diagnose, prescribe or replace a veterinary examination.
- **Medical History Review** — Free review available on request to existing policyholders to identify potential pre-existing-condition exclusions.

## Achievements

- Won the 2003 Wharton Business Plan Competition.
- Sold its first policy on October 10, 2006.
- Reached 500,000 insured pets in January 2024.
- Reported more than $1 billion in cumulative veterinary reimbursements in December 2025.
- Announced J.D. Power certification for phone support in December 2025.
- Reported 7.5 million cumulative claims submitted in its Q2 2026 report.

## Latest updates

- **2026-10** — Doubtless appointed Karl Wiley to lead North America, effective October 12; this is a parent-group appointment, not an Embrace-specific executive change.
- **2026-09** — Embrace’s Q2 2026 report disclosed $62.9 million reimbursed during the quarter and 7.5 million cumulative claims submitted.
- **2026-08** — Embrace announced a $60,000 service-dog support initiative with Dogs Inc and Healing 4 Heroes.
- **2026-06** — Independence Pet Holdings and Pinnacle Pet Group united under the Doubtless identity; Embrace appears in the group’s brand portfolio.
- **2026-01** — Published its 2025 pet-name, breed and claims recap.
- **2025-12** — Announced cumulative reimbursements above $1 billion and J.D. Power phone-support certification.

## Links

- Website: https://www.embracepetinsurance.com
- LinkedIn: https://www.linkedin.com/company/embrace-pet-insurance/
- Twitter/X: https://twitter.com/EmbracePetIns
- YouTube: https://www.youtube.com/@embracepet
- Instagram: https://www.instagram.com/embracepetins/
- Facebook: https://www.facebook.com/EmbracePetInsurance
- TikTok: https://www.tiktok.com/@embracepetinsurance

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Profile page: https://yespress.io/embrace-pet-insurance
Published by YesPress — https://yespress.io
Last updated: 2026-10-25