# EMARKETER

> EMARKETER is a subscription research and business-intelligence company that turns thousands of first-party and external signals into forecasts, benchmarks, charts and analyst guidance for marketing, advertising and ecommerce teams. Founded in 1996, acquired by Axel Springer in 2016 and briefly renamed Insider Intelligence, it returned to the EMARKETER name in 2024 with a broader PRO+ platform built for decisions about budgets, channels, audiences and market size.

- **Founded:** 1996
- **Headquarters:** New York City, United States
- **Founders:** Terry Chabrowe (Co-founder and former CEO), Geoff Ramsey (Co-founder and former Chief Innovation Officer)
- **Team size:** 201-500 employees; supplied company data estimates about 300
- **Products:** EMARKETER PRO+, AI Search, Forecasts and Compare Tool, Industry KPIs and Performance Benchmarks, EM Advisory and Analyst Access
- **Notable:** Pioneered digital-transformation forecasting after its founding in 1996., Reached a roughly $250 million valuation in Axel Springer’s 2016 acquisition., Reported more than 100,000 corporate subscribers and more than 330,000 newsletter subscribers.

## Products & services

- **EMARKETER PRO+** — Enterprise subscription combining analyst reports, proprietary forecasts, performance benchmarks, Industry KPIs, briefings, charts, flexible visualizations and downloadable data.
- **AI Search** — Natural-language search across EMARKETER’s own vetted research, designed to return contextual answers, tables and proof points without searching the open web.
- **Forecasts and Compare Tool** — Interactive historical and forward-looking series covering advertising, media, commerce, technology, health and financial services, with tools to compare scenarios and export data.
- **Industry KPIs and Performance Benchmarks** — Standardized metrics that let teams compare campaign, channel, vendor and business performance with broader market norms.
- **EM Advisory and Analyst Access** — Paid subscription add-ons offering tailored analyst presentations, report reviews, hosted sessions and strategic discussion for client teams.
- **Advertising and Sponsorship** — Report and webinar sponsorships, custom content and events, content syndication, speaking opportunities, newsletter placements and display advertising.
- **Ad Buyer Insights** — Research and advisory product based on feedback from 800 ad-buying decision-makers in commerce media and connected TV, including readouts, a growth roadmap and sales enablement.
- **AI Visibility Index** — A benchmark of how often brands are recommended and how they rank in large-language-model responses across product and service categories.

## Achievements

- Pioneered digital-transformation forecasting after its founding in 1996.
- Reached a roughly $250 million valuation in Axel Springer’s 2016 acquisition.
- Reported more than 100,000 corporate subscribers and more than 330,000 newsletter subscribers.
- Its current PRO+ page says forecasts span more than 10,000 proprietary metrics and have less than 5% variation between estimates and actuals.
- Built a library drawing on more than 3,000 third-party sources and more than 400 standardized industry benchmarks.
- Returned to the EMARKETER brand and launched PRO+ in March 2024.
- Expanded proprietary research in 2026 with Ad Buyer Insights and the AI Visibility Index.

## Latest updates

- **2026-07** — Published new guidance on measuring AI-driven discovery as marketers confront attribution gaps between model recommendations and eventual purchases.
- **2026-06** — Extended Industry KPI coverage to AI Overview prevalence and positioned the AI Visibility Index as a companion measure for brand visibility in generative search.
- **2026-05** — Named Stephanie Paterik VP of Insights and introduced Ad Buyer Insights and the AI Visibility Index ahead of its Ad Buyer Strategies Summit.
- **2025-12** — Released its list of clients’ most-searched subjects of 2025, led by practical questions around AI, retail media, social commerce and video.
- **2025-03** — Promoted AI Search for PRO+ as a way to navigate its closed research corpus with contextual, source-bound answers.
- **2024-03** — Returned to the EMARKETER brand and launched PRO+ with comparative forecasts, expanded datasets, analyst context and flexible visualization tools.

## Links

- Website: https://www.emarketer.com
- LinkedIn: https://www.linkedin.com/company/emarketer-inc
- Twitter/X: https://twitter.com/intelinsider
- Facebook: https://www.facebook.com/EMARKETER

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Profile page: https://yespress.io/emarketer
Published by YesPress — https://yespress.io
Last updated: 2026-08-15