# eLocal

> eLocal is a US performance advertising marketplace connecting consumers with local, regional and national service businesses through qualified phone calls and form leads. Advertisers fund a lead budget and pay for valid contacts, with controls for service area, hours and pricing. Its core markets include home services, legal, medical, insurance and automotive services.

- **Founded:** 2008
- **Headquarters:** Conshohocken, United States
- **Founders:** Bruce Aronow (Co-founder; CEO at the time of the 2019 HomeServe announcement), Andrew Aronow (Co-founder; President in historical company profiles)
- **Products:** Pay-per-call advertising, Pay-per-lead advertising, Advertiser dashboard, Affiliate publisher program, Expanded owned media and form generation
- **Notable:** Founders won EY Entrepreneur Of The Year for E-Services in 2017., Raised USD 25 million from LLR Partners in 2017., Acquired Ring Router in 2018 and announced Felix and CityGrid acquisitions in January 2019.

## Products & services

- **Pay-per-call advertising** — Verified live consumer calls routed to one advertiser, matched by category, geography and campaign availability.
- **Pay-per-lead advertising** — Consumer form contacts delivered to advertisers; exclusive and shared options are available. Shared leads can go to up to five businesses.
- **Advertiser dashboard** — Campaign reporting and controls for calls, leads, credits, service coverage, hours and budget.
- **Affiliate publisher program** — Monetization, call tracking and reporting for approved publishers generating compliant consumer demand.
- **Expanded owned media and form generation** — Bunker Hill Labs acquisition adds owned-media and form lead generation capabilities, particularly in legal and home services.

## Achievements

- Founders won EY Entrepreneur Of The Year for E-Services in 2017.
- Raised USD 25 million from LLR Partners in 2017.
- Acquired Ring Router in 2018 and announced Felix and CityGrid acquisitions in January 2019.
- Reports more than 11 million annual leads and 4,000+ advertiser businesses on its current website.
- Reports sixth consecutive Great Place to Work certification in 2025.

## Latest updates

- **2026-01** — VIIRL Marketing and eLocal announce a partnership for lead routing, conversion tracking and revenue attribution.
- **2025** — Company history reports a sixth consecutive Great Place to Work certification; month not specified.
- **2024-05** — Acquisition of Bunker Hill Labs announced May 16; transaction price not disclosed in the announcement.

## Links

- Website: https://www.elocal.com/
- LinkedIn: https://www.linkedin.com/company/elocal
- Twitter/X: https://twitter.com/eLocal
- Instagram: https://www.instagram.com/elocalusa/
- Facebook: https://www.facebook.com/eLocal/

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Profile page: https://yespress.io/elocal
Published by YesPress — https://yespress.io
Last updated: 2026-10-25