# Elm Street

> Elm Street Technology supplies residential real estate agents, teams, brokers, and website developers with IDX property search, CRM, automated marketing, voice and text tools, and human lead-response services. Founded by Prem Luthra in 2016, it expanded through acquisitions including IDX Broker, IXACT Contact, Morris Marketing, and OutboundEngine, backed by Aquiline Capital Partners.

- **Founded:** 2016
- **Headquarters:** Seattle, United States
- **Founders:** Prem Luthra (Founder; founding president and CEO)
- **Products:** Elevate, IDX Broker, IXACT Contact, OutboundEngine, Aiva
- **Notable:** Launched Elevate in October 2016 using acquired Listingbook and RLS2000 capabilities., Acquired IDX Broker in June 2020; the announcement described data from over 600 MLS organizations., Expanded Canadian operations through the 2021 acquisitions of IXACT Contact and Morris Marketing.

## Products & services

- **Elevate** — Platform launched by combining Listingbook property-search and client-servicing capabilities with RLS2000 websites and automated marketing; central to the historical acquisition strategy.
- **IDX Broker** — MLS property-search integration, lead capture, alerts, website customization, and hosted website options. Acquired in 2020.
- **IXACT Contact** — Real estate CRM with contact records, task reminders, newsletters, and automated follow-up. Acquired in 2021.
- **OutboundEngine** — Automated email and social marketing, reputation tools, and lead capture. Acquired in 2021.
- **Aiva** — Human-powered initial lead conversations, qualification, and appointment booking; advertises 24/7 responses within one minute.
- **VoicePad** — Voice and SMS lead capture, property information, call routing, and follow-up tools.

## Achievements

- Launched Elevate in October 2016 using acquired Listingbook and RLS2000 capabilities.
- Acquired IDX Broker in June 2020; the announcement described data from over 600 MLS organizations.
- Expanded Canadian operations through the 2021 acquisitions of IXACT Contact and Morris Marketing.
- Acquired OutboundEngine in September 2021; the acquired company reported over 10,000 customers at the time.

## Latest updates

- **2026-10** — October 6: announced Local Logic neighborhood data for U.S.-based IDX Broker Engage and Elite customers at no additional cost.

## Links

- Website: https://elmstreet.com/
- LinkedIn: https://www.linkedin.com/company/elm-street-technology/
- Twitter/X: https://twitter.com/weareelmstreet
- YouTube: https://www.youtube.com/channel/UCKVavElvMaRgAHdpMXF8O9A
- Instagram: https://www.instagram.com/weareelmstreet/
- Facebook: https://www.facebook.com/WeAreElmStreet

---

Profile page: https://yespress.io/elm-street
Published by YesPress — https://yespress.io
Last updated: 2026-10-24