# Ellis Brooklyn

> Ellis Brooklyn is a founder-led American fragrance and bodycare company launched by beauty journalist Bee Shapiro in 2015. It sells eau de parfum, perfume mists, fragrance oils and discovery sets through its own website and beauty retailers internationally, pairing personal scent stories with a natural-and-synthetic ingredient philosophy.

- **Founded:** 2015
- **Headquarters:** Stamford, United States
- **Founders:** Bee Shapiro (Founder and CEO)
- **Products:** MYTH Eau de Parfum, Perfume mists, MEMOIR Fragrance Discovery Set, Fragrance Oil Collection, VANILLA RICE Eau de Parfum
- **Notable:** Launched publicly in June 2015 with two body milks., Expanded from boutique retail to major US and international beauty retailers., Raised a reported $9 million Series A in October 2023.

## Products & services

- **MYTH Eau de Parfum** — Jérôme Epinette-created floral musk with jasmine, orchid, liquid musks and white cedarwood; 50ml listed at $115.
- **Perfume mists** — Lower-concentration scent format introduced with Sand, Sea and Sun; current range includes gourmand and milkshake scents.
- **MEMOIR Fragrance Discovery Set** — Nine 2ml glass spray vials spanning fruity gourmands, florals and skin musks; listed at $39.
- **Fragrance Oil Collection** — Rollerball oils launched with Blond Musk, Milk Wood and Vanilla Santo; a portable alternative to spray perfume.
- **VANILLA RICE Eau de Parfum** — Nicole Mancini fragrance combining toasted rice, coconut milk, Sakura blossom and vanilla; 50ml listed at $115.
- **PLUM TONIC Eau de Parfum** — Nicole Mancini fragrance featuring plum nectar, mandarin, açaí, florals and musks; 50ml listed at $115.

## Achievements

- Launched publicly in June 2015 with two body milks.
- Expanded from boutique retail to major US and international beauty retailers.
- Raised a reported $9 million Series A in October 2023.
- SALT won Allure Best of Beauty 2022, and FLORIST won Allure Best of Beauty 2023, according to the official discovery-set page.
- Company states it is PETA-certified vegan and cruelty-free.

## Latest updates

- **2026-07** — VANILLA RICE was reported as a new launch, connecting toasted rice and vanilla with Shapiro’s experience of belonging.
- **2026-10** — The current official catalog features PLUM TONIC and VANILLA RICE at $115 for 50ml; this is an observation date, not a claimed launch date.

## Links

- Website: https://www.ellisbrooklyn.com/
- LinkedIn: https://www.linkedin.com/company/ellis-brooklyn-llc
- YouTube: https://www.youtube.com/@ellisbrooklyn
- Instagram: https://www.instagram.com/ellisbrooklyn
- Facebook: https://www.facebook.com/ellisbrooklyn/
- TikTok: https://www.tiktok.com/@ellisbrooklynofficial

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Profile page: https://yespress.io/ellis-brooklyn
Published by YesPress — https://yespress.io
Last updated: 2026-10-04