# Ellevest

> Ellevest is a New York-based financial company built by and for women. Co-founded in 2014 by former Wall Street executive Sallie Krawcheck and Charlie Kroll, it launched a gender-aware digital investing platform in 2016 designed around the realities of women's financial lives - longer lifespans, earlier salary peaks and the persistent pay gap. After selling its automated-investing (robo) business to Betterment in 2025, Ellevest now focuses on wealth management and financial planning delivered by an all-women team of advisors for clients investing $500,000 or more.

- **Founded:** 2014
- **Headquarters:** New York, New York, United States
- **Founders:** Sallie Krawcheck (Co-Founder & former CEO), Charlie Kroll (Co-Founder & former President/COO)
- **Team size:** ~50-100 employees
- **Products:** Digital / Automated Investing (legacy), Wealth Management, Private Wealth Management, Ellevest Women's Financial Health Index, Financial education & the Ellevest Magazine
- **Notable:** Raised a $53M Series B in 2022 with 90% of investors being women or underrepresented (360+ participants)., Grew assets under management past $1 billion, ~90% held by women., Built one of the few all-women teams of CFP/CFA financial advisors in the industry.

## Products & services

- **Digital / Automated Investing (legacy)** — Gender-aware, goal-based robo-advisory portfolios that accounted for women's longer lifespans and earlier salary peaks. Sold to Betterment in 2025.
- **Wealth Management** — Personalized, diversified and impact-focused portfolios plus financial planning delivered by advisors, with fees up to ~1.25% of AUM.
- **Private Wealth Management** — Bespoke wealth management for high- and ultra-high-net-worth individuals, families and institutions investing $500,000 or more, with an all-women CFP/CFA advisory team.
- **Ellevest Women's Financial Health Index** — Proprietary index measuring women's financial health using factors like the pay gap, inflation, student debt, paid leave and reproductive rights.
- **Financial education & the Ellevest Magazine** — Free content, workshops and tools on budgeting, debt, equity compensation, inheritance and retirement aimed at women's financial literacy.

## Achievements

- Raised a $53M Series B in 2022 with 90% of investors being women or underrepresented (360+ participants).
- Grew assets under management past $1 billion, ~90% held by women.
- Built one of the few all-women teams of CFP/CFA financial advisors in the industry.
- Launched the proprietary Ellevest Women's Financial Health Index in 2022.
- Executed a clean founder succession, with Dr. Sylvia Kwan and Connie Hsiung becoming co-CEOs in 2024.
- Successfully sold its robo-advisory business to Betterment in 2025 to focus on wealth management.

## Latest updates

- **2025-04** — Ellevest completed the transfer of its automated-investing accounts to Betterment and exited the robo-advice business to focus exclusively on wealth management.
- **2025-02** — Betterment announced its acquisition of Ellevest's automated investing business (accounts and AUM only).
- **2024-12** — Co-founder Sallie Krawcheck stepped down as CEO for health reasons; Dr. Sylvia Kwan and Connie Hsiung became co-CEOs.
- **2022-09** — Launched the Ellevest Women's Financial Health Index, finding women's financial health at a five-year low.
- **2022-04** — Closed a $53M Series B co-led by BMO and Contour Venture Partners.

## Links

- Website: https://www.ellevest.com
- LinkedIn: https://www.linkedin.com/company/ellevest
- Twitter/X: https://twitter.com/ellevest
- YouTube: https://www.youtube.com/c/Ellevest
- Instagram: https://www.instagram.com/ellevest
- Facebook: https://facebook.com/ellevesting
- TikTok: https://www.tiktok.com/@ellevest

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Profile page: https://yespress.io/ellevest
Published by YesPress — https://yespress.io
Last updated: 2026-07-12