# Ellen Rudolph

> Ellen Rudolph is the Co-Founder and CEO of WellTheory, a San Francisco-based digital health company on a mission to reverse the autoimmune epidemic. A Stanford-trained product design engineer and Functional Medicine Certified Health Coach, Ellen founded WellTheory in 2022 after her own years-long battle with debilitating autoimmune symptoms drove her to create the empathetic, evidence-based care she wished she'd had. WellTheory has since raised $33.4M in total funding—including a $14M Series A led by General Catalyst in October 2025—and achieved 10x year-over-year member growth and 5x revenue growth, serving 50 million Americans navigating autoimmune conditions.

- **Role:** Co-Founder + CEO at WellTheory
- **Organizations:** WellTheory
- **Nationality:** American
- **Education:** Bachelor's Degree with Distinction, Product Design Engineering, Stanford University, Entrepreneurship Fellowship, Stanford Mayfield Fellows Program, Functional Medicine Certified Health Coach, Functional Medicine Coaching Academy
- **Known for:** Named to Inc. Magazine's Top 200 Female Founders (2023), Raised $33.4M in total venture funding including $14M Series A led by General Catalyst (2025), All institutional Series A investors were female partners - rare in an industry where <2% of total VC funding goes to women-led startups

## Career timeline

- **2012-2016** — Studied Product Design Engineering at Stanford University; selected into Mayfield Fellows entrepreneurship program
- **2016-2018** — Product Manager at Everlane, helping build retail technology stack as one of first PMs
- **2018-2020** — Product Manager at Oscar Health, leading marketing website team at the tech-first health insurer
- **2019-2022** — Personal autoimmune health journey; years of unexplained symptoms, specialist visits, and self-funded diagnostics totaling ~$10,000
- **2022** — Co-founded WellTheory with sister Claire Rudolph and Wallace Torres; raised $7.2M seed round led by Accel
- **2023** — Named to Inc. Magazine's Top 200 Female Founders; spoke at HLTH 2023 Conference
- **2025** — WellTheory raised $14M Series A led by General Catalyst; achieved 10x member growth and 5x revenue growth; secured Fortune 100/500 partnerships

## Achievements

- Named to Inc. Magazine's Top 200 Female Founders (2023)
- Raised $33.4M in total venture funding including $14M Series A led by General Catalyst (2025)
- All institutional Series A investors were female partners - rare in an industry where <2% of total VC funding goes to women-led startups
- Grew WellTheory to 10x year-over-year member growth and 5x revenue growth
- Secured partnerships with Fortune 100 and Fortune 500 employers including Maven Clinic, Fortune Brands Innovations, and Dayforce
- Stanford Mayfield Fellows Program alumna (same program that produced Instagram and Gusto founders)
- Became a Functional Medicine Certified Health Coach alongside running WellTheory
- Featured speaker at HLTH 2023 Conference

## Latest updates

- **2025-10** — WellTheory raised $14M Series A led by General Catalyst, with 7wire Ventures, Ingeborg Investments, Accel, Box Group, Leaps by Bayer, and Up2 Opportunity Fund participating - all institutional investors were female partners
- **2025-10** — WellTheory announced 10x year-over-year member growth and 5x revenue growth alongside the Series A close
- **2025-05** — WellTheory raised $5M from Samsung Next, Up2 Fund, and Opal Ventures alongside existing investors
- **2023-01** — Named to Inc. Magazine's Top 200 Female Founders list

## Links

- Website: https://welltheory.com
- LinkedIn: https://www.linkedin.com/in/ellenrudolph
- Twitter/X: https://twitter.com/ellen__rudolph
- Facebook: https://facebook.com/joinwelltheory/

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Profile page: https://yespress.io/ellen-rudolph
Published by YesPress — https://yespress.io
Last updated: 2026-05-13