# Ella Zhang

> Ling "Ella" Zhang is a founder, operator, and investor whose career has moved between Chinese consumer internet, Silicon Valley venture capital, crypto incubation, and fashion supply-chain infrastructure. After early roles at Tencent and Google, five years investing at Kleiner Perkins, co-founding Xiaoduo AI, and establishing Binance Labs, she co-founded Trendsi in 2020 and led it through a $25 million Series A. Since January 2025 she has served as managing partner and head of YZi Labs and as president of Trendsi, applying an operator's view to investments across Web3, AI, and biotech.

- **Role:** Managing Partner and Head at YZi Labs; President at Trendsi
- **Organizations:** YZi Labs, Trendsi, Binance Labs, Xiaoduo AI, Kleiner Perkins, Google, Tencent, UTStarcom, CEA Industries
- **Education:** B.S.E.E., Electrical and Electronics Engineering, University of Electronic Science and Technology of China, MBA, Stanford Graduate School of Business
- **Known for:** Built a career across engineering, consumer internet operations, venture investing, company formation, and executive leadership., Founded and led Binance Labs' early investment and incubation program in 2018-2019., Co-founded Trendsi in 2020 and led the company as CEO through December 2024.

## Career timeline

- **Early career** — Worked as a system integration test engineer at UTStarcom.
- **2005-2008** — Served as a senior marketing manager and founding member of Tencent's e-commerce business.
- **2008-2010** — Managed key e-commerce accounts at Google, including major Chinese online businesses.
- **2010-2015** — Invested in consumer and technology companies as an investment principal at Kleiner Perkins.
- **2014-2020** — Co-founded and served on the board of Chengdu Xiaoduo Technology, an AI customer-service and enterprise-automation company.
- **2015-2017** — Completed an MBA at Stanford Graduate School of Business.
- **2018-2019** — Founded and led Binance Labs, building an investment and incubation program for early blockchain companies.
- **2020-2024** — Co-founded and served as CEO of Trendsi, a fashion B2B and supply-chain platform.
- **2022** — Led Trendsi through a $25 million Series A led by Lightspeed Venture Partners, bringing total funding to $30 million.
- **2025-present** — Returned to lead the former Binance Labs platform as managing partner and head of YZi Labs; became president of Trendsi.
- **2026** — Joined the boards of RoboForce and CEA Industries.

## Achievements

- Built a career across engineering, consumer internet operations, venture investing, company formation, and executive leadership.
- Founded and led Binance Labs' early investment and incubation program in 2018-2019.
- Co-founded Trendsi in 2020 and led the company as CEO through December 2024.
- Raised a $25 million Series A for Trendsi in October 2022, bringing total capital raised to $30 million.
- Recruited a cross-functional Trendsi founding team with backgrounds across e-commerce, marketplaces, software, and logistics.
- Returned in 2025 to lead YZi Labs across Web3, AI, and biotech investing.
- Launched a founder-residency model whose first cohort drew more than 1,000 applications and selected about 1% of applicants.
- Joined RoboForce's board after YZi Labs led its $52 million funding round in 2026.
- Joined the board of CEA Industries in June 2026.

## Latest updates

- **2026-06** — Joined the board of CEA Industries as part of a cooperation agreement between the company and YZi Labs.
- **2026-03** — Joined RoboForce's board after YZi Labs led a $52 million funding round in the physical-AI robotics company.
- **2025-11** — Presented YZi Labs' thesis on resilience and the convergence of Web3, AI, and biotech at Stanford.
- **2025-08** — EASY Residency and MVB founders presented at a demo day at the New York Stock Exchange.
- **2025-01** — Became managing partner and head of YZi Labs and president of Trendsi after serving as Trendsi CEO through December 2024.

## Links

- Website: https://trendsi.com
- LinkedIn: http://www.linkedin.com/in/ella-zhang-35965222a
- Twitter/X: https://x.com/ellazhang516
- YouTube: https://www.youtube.com/@trendsi
- Facebook: https://facebook.com/trendsishop/
- TikTok: https://www.tiktok.com/@trendsi

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Profile page: https://yespress.io/ella-zhang
Published by YesPress — https://yespress.io
Last updated: 2026-08-18