# Elizabeth Layne

> Elizabeth Layne is the Chief Marketing Officer of Rebag, the New York-based e-commerce company that buys, sells and trades secondhand luxury handbags and accessories. A Brown and Harvard Business School graduate, she has spent her career building marketing engines for fast-growing consumer brands - launching Birchbox's marketing while still in business school, running brand and retail marketing at Bonobos before its Walmart acquisition, and scaling Appear Here across London, Paris and New York. At Rebag she has helped turn data tools like the Clair Report into marketing that pushes luxury resale toward a mainstream audience.

- **Role:** Chief Marketing Officer at Rebag
- **Organizations:** Rebag, Appear Here, Bonobos, Birchbox, Ogilvy & Mather
- **Nationality:** American
- **Education:** MBA, Harvard Business School, BA, Magna Cum Laude, Brown University
- **Known for:** Helped launch Birchbox's marketing while still a student at Harvard Business School, Led brand and retail marketing at Bonobos ahead of its 2017 acquisition by Walmart, Scaled Appear Here's marketing and launched the business across Paris and New York

## Career timeline

- **pre-2010** — Business Development Manager at Ogilvy & Mather
- **2010-2012** — MBA at Harvard Business School; joined Birchbox to launch its marketing efforts
- **2012-2016** — Marketing Director at Bonobos, building brand, performance and retail marketing (Bonobos acquired by Walmart in 2017)
- **2016-2018** — Chief Marketing Officer at Appear Here, London-based retail/real estate startup; launched the business in Paris and New York
- **2018** — Joined Rebag as Chief Marketing Officer

## Achievements

- Helped launch Birchbox's marketing while still a student at Harvard Business School
- Led brand and retail marketing at Bonobos ahead of its 2017 acquisition by Walmart
- Scaled Appear Here's marketing and launched the business across Paris and New York
- Serves as CMO of Rebag through its expansion, including marketplace partnerships with Walmart and Bloomingdale's
- Helped make the Clair Report, Rebag's resale-value index, a widely cited industry benchmark

## Latest updates

- **2025-12** — Rebag's 2025 Clair Report, part of the marketing narrative Layne oversees, spotlighted Hermes, The Row and Miu Miu as leading resale performers.
- **2025-05** — Layne quoted in Fortune on Gen Z 'investing' in designer bags, framing select styles as investment pieces with strong resale demand.

## Links

- Website: https://rebag.com
- LinkedIn: https://www.linkedin.com/in/elizabethlayne/
- Twitter/X: https://twitter.com/officialrebag
- Facebook: https://www.facebook.com/rebagofficial

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Profile page: https://yespress.io/elizabeth-layne
Published by YesPress — https://yespress.io
Last updated: 2026-07-29