# Elizabeth Douglas

> Elizabeth Douglas is the CEO of wikiHow, the world's leading how-to platform visited by more than 150 million people monthly across 230 countries. A Stanford-trained computer scientist and Stanford MBA, she joined wikiHow in 2009 as COO and rose to CEO, overseeing more than 1,500% growth in traffic. Under her leadership, wikiHow has become a trusted, judgment-free resource with 100,000+ guides in English and 300,000+ across 18+ languages, earning a reputation as one of the nicest places on the internet.

- **Role:** CEO at wikiHow
- **Organizations:** wikiHow, Apple, Yahoo!, Intuit
- **From:** San Francisco Bay Area, United States
- **Nationality:** American
- **Education:** Bachelor of Science, Computer Science, Stanford University, MBA, Stanford Graduate School of Business
- **Known for:** Grew wikiHow traffic by over 1,500% as CEO, Scaled wikiHow to 150M+ monthly visitors across 230 countries and territories, Built wikiHow's library to 100,000+ English guides and 300,000+ multilingual articles across 18+ languages

## Career timeline

- **~2000-2004** — User Experience Engineer at Apple; President of Women at Apple
- **~2004-2007** — Director of Product at Yahoo! Answers
- **~2007-2009** — Group Product Manager at Intuit
- **2009** — Joined wikiHow as Chief Operating Officer
- **2013** — Promoted to President and COO of wikiHow
- **~2017-2018** — Became CEO of wikiHow
- **2018** — Fireside chat at Stanford Women in Business
- **2024** — Profile in Kinfolk Magazine; wikiHow surpasses 150M monthly visitors
- **2026** — Continues as CEO; platform serves 230 countries and territories

## Achievements

- Grew wikiHow traffic by over 1,500% as CEO
- Scaled wikiHow to 150M+ monthly visitors across 230 countries and territories
- Built wikiHow's library to 100,000+ English guides and 300,000+ multilingual articles across 18+ languages
- Maintained a 100/100 CEO approval rating on Comparably, placing in the top 5% of similarly-sized companies
- Led wikiHow's partnership with the UN Verified Initiative for disinformation education
- Pioneered an expert co-author review process to ensure content quality and trustworthiness
- Built wikiHow into what is widely described as 'the nicest place on the internet'
- President of Women at Apple - championed women in tech early in her career

## Latest updates

- **2025-01** — Featured in Kinfolk Magazine profile discussing wikiHow's philosophy and her 13+ years leading the platform
- **2024-01** — wikiHow surpassed 150 million monthly visitors across 230 countries under her continued leadership
- **2023-01** — Maintained top 5% CEO approval rating on Comparably with a 100/100 score

## Links

- Website: https://wikihow.com
- LinkedIn: https://www.linkedin.com/in/elizabethdouglas/
- Instagram: https://www.instagram.com/elizabethcdouglas/
- Facebook: https://www.facebook.com/wikiHow/

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Profile page: https://yespress.io/elizabeth-douglas
Published by YesPress — https://yespress.io
Last updated: 2026-05-17