# Elizabeth Brady

> Elizabeth Brady is Allstate's executive vice president and chief marketing, customer and communications officer, an unusually broad remit spanning the insurer's brands, customer experience, consumer product innovation, corporate communications and philanthropy. A journalism graduate with an MBA, she moved through senior agency roles at BBDO and Publicis and global brand leadership at Kohler before joining Allstate in 2018; she now serves on Allstate's Operating Committee and on the boards of the Ad Council and Marwen.

- **Role:** Executive Vice President, Chief Marketing, Customer and Communications Officer at Allstate
- **Organizations:** Allstate, The Allstate Foundation, Ad Council, Marwen, Kohler Co., Publicis, BBDO
- **Education:** Bachelor's degree in journalism, University of Kansas, Master of Business Administration, Maryville University
- **Known for:** Leads marketing across all Allstate brands as well as consumer product innovation, customer experience, internal and external communications, and corporate philanthropy., Serves as a member of Allstate's Operating Committee., Helped expand Allstate's college-sports platform beyond football through all-sport programs with the Big 12 and a women's championship series with the Big Ten.

## Career timeline

- **Before 2018** — Held senior leadership positions at BBDO and Publicis.
- **Before 2018** — Served as senior vice president of global brand management at Kohler Co.
- **2018** — Joined Allstate.
- **2020-present** — Serves as Allstate Insurance Company's executive vice president and chief marketing, customer and communications officer.
- **2022-present** — Serves on the Ad Council's board of directors.

## Achievements

- Leads marketing across all Allstate brands as well as consumer product innovation, customer experience, internal and external communications, and corporate philanthropy.
- Serves as a member of Allstate's Operating Committee.
- Helped expand Allstate's college-sports platform beyond football through all-sport programs with the Big 12 and a women's championship series with the Big Ten.
- Expanded the Good Works Team model to recognize student-athletes across sports and supported increased scholarship funding tied to the Good Hands Nets program.
- Was named with Dave Marsey to Sports Business Journal's 2025 Power Players: Brand Builders list.
- Serves on the boards of the Ad Council and Marwen and as a trustee of The Allstate Foundation.

## Latest updates

- **2025-09** — Allstate and the Big Ten announced a year-round women's championship series, with Brady describing the partnership as a way to elevate women's sports and student-athlete leadership.
- **2025-08** — Allstate and the Big 12 announced an all-sport championship series and Commissioner's Cup platform.
- **2025-07** — Sports Business Journal named Brady and Allstate sponsorship executive Dave Marsey among its 2025 Power Players: Brand Builders.

## Links

- Website: https://www.allstatecorporation.com/about/leadership/elizabeth-brady.aspx
- LinkedIn: https://www.linkedin.com/in/elizabeth-brady-a979106

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Profile page: https://yespress.io/elizabeth-brady
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Last updated: 2026-08-11