# Elizabeth Ames

> Elizabeth Ames is a technology executive and advocate for women in product management, best known as the CEO who led Women In Product from 2019 to 2024. Under her leadership, the nonprofit community doubled to over 34,000 members across 24 local chapters, growing from a single annual conference into a year-round platform for training, coaching, and career development. Before Women In Product, she spent five years as SVP of Strategic Marketing, Alliances, and Programs at AnitaB.org, the organization behind the Grace Hopper Celebration of Women in Computing. Her earlier career spans marketing and strategy roles at Apple, Verifone, Netcentives, Vontu, Certive, and Plastic Logic, plus a stint as Founder and CEO of RETHINK Partners.

- **Role:** Former CEO at Women In Product
- **Organizations:** Women In Product, AnitaB.org (Anita Borg Institute), RETHINK Partners, Apple, Verifone, Netcentives, Vontu, Certive, Plastic Logic
- **Nationality:** American
- **Education:** BFA (Bachelor of Fine Arts), University of Hartford, MBA, Southern Methodist University, Cox School of Business
- **Known for:** Doubled Women In Product membership to over 34,000 members during her 5-year tenure as CEO, Established 24 active local chapters of Women In Product globally, Hosted more than 30,000 women at Women In Product events and programs

## Career timeline

- **early career** — Marketing and strategy roles at Apple
- **early career** — Marketing and strategy at Verifone
- **early career** — Roles at Netcentives, Vontu, and Certive
- **early career** — Marketing and strategy at Plastic Logic
- **early career** — Founded and served as CEO of RETHINK Partners
- **2012** — Joined AnitaB.org as SVP of Strategic Marketing, Alliances and Programs
- **2017** — Spoke at Grace Hopper Celebration of Women in Computing on behalf of AnitaB.org
- **2019** — Became CEO of Women In Product on June 3
- **2023** — Women In Product hired Carmen Palmer as first Chief Product Officer
- **2024** — Retired from Women In Product after five years as CEO; Carmen Palmer assumed leadership

## Achievements

- Doubled Women In Product membership to over 34,000 members during her 5-year tenure as CEO
- Established 24 active local chapters of Women In Product globally
- Hosted more than 30,000 women at Women In Product events and programs
- Expanded Women In Product from a single annual conference to year-round training and coaching initiatives
- Spent 5+ years at AnitaB.org scaling its revenue and programs, supporting the Grace Hopper Celebration of Women in Computing which grew to 18,000+ annual attendees
- Founded RETHINK Partners, demonstrating entrepreneurial leadership
- Contributed articles on diversity and inclusion to Entrepreneur and HuffPost
- Advocated for rethinking CS degree requirements in tech hiring to open doors for women in product management

## Latest updates

- **2024-06** — Retired as CEO of Women In Product after five years of leadership; Carmen Palmer assumed the role.
- **2024-06** — Participated in 'AMA: The Future of Women In Product' event alongside incoming leader Carmen Palmer on Eventbrite.
- **2024-06** — Published reflective post 'The Power of Community: My Five Years at Women In Product' on womenpm.org.

## Links

- Website: https://womenpm.org
- LinkedIn: http://www.linkedin.com/in/elizabethames
- YouTube: https://www.youtube.com/watch?v=jp0-jIkz_qg

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Profile page: https://yespress.io/elizabeth-ames
Published by YesPress — https://yespress.io
Last updated: 2026-05-17