# Elia Infascelli

> Elia Infascelli is a partner and CEO at Cashmere, the subadviser to The Cashmere Fund, and co-founder and managing partner of Forma Capital. A former Endeavor talent agent and Brand Ventures leader, he works on investment sourcing, due diligence and portfolio support using relationships across sports, entertainment and consumer brands.

- **Role:** Partner and CEO at Cashmere, subadviser to The Cashmere Fund; Managing Partner at Forma Capital
- **Organizations:** Cashmere, The Cashmere Fund, Forma Capital, Parallel Brands, Propaganda GEM, Endeavor
- **Education:** B.A., Institut Paul Bocuse, Lyon, France, Harvard Business School Online
- **Known for:** Built and led the Brand Ventures business at Endeavor., Oversaw the creation of Dwayne Johnson’s Project Rock., Co-founded Forma Capital with Bruce Popko and Josh Feine.

## Career timeline

- **2000-2017** — Worked at Endeavor in motion picture representation, international leadership and Brand Ventures; his official biography reports 17 years.
- **2017** — Named Global CEO of Wanda-owned Propaganda GEM.
- **2018** — Became a founding partner of Parallel Brands.
- **2023** — Co-founded Forma Capital; regulatory biography dates his managing partner role to January 2023.
- **2024-09** — Forma affiliate approved as Cashmere Fund subadviser; Infascelli named among portfolio managers.
- **2025-06** — Cashmere announced college athlete investor partnerships with LaNorris Sellers, Kevin Jennings and Avery Johnson.
- **2025-07** — Cashmere became available through SoFi Invest Alternative Investments.
- **2025-12** — Promoted the launch of Culture & Capital, a SoFi podcast produced by Cashmere.

## Achievements

- Built and led the Brand Ventures business at Endeavor.
- Oversaw the creation of Dwayne Johnson’s Project Rock.
- Co-founded Forma Capital with Bruce Popko and Josh Feine.
- Helped lead Cashmere’s retail distribution expansion through SoFi in 2025.

## Latest updates

- **2026-03** — Fund regulatory report identifies Infascelli as a managing partner and portfolio manager responsible for deal sourcing, due diligence and portfolio company support as of March 31, 2026.
- **2025-12** — Cashmere introduced Culture & Capital with SoFi; Infascelli shared the launch publicly.
- **2025-07** — Cashmere announced SoFi distribution with a $500 investment minimum.
- **2025-06** — Cashmere announced its College Investing Class of 2025.

## Links

- Website: https://www.formacapital.vc/elia-infascelli
- LinkedIn: https://www.linkedin.com/in/eliainfascelli/

---

Profile page: https://yespress.io/elia-infascelli
Published by YesPress — https://yespress.io
Last updated: 2026-10-09