# Eli Pakier

> Eli Pakier is a brand strategist and marketer with two decades spent turning products into stories and brands into media companies. He founded Field Trip Department, a consultancy that drops fractional marketing leadership into companies of every size, and has led strategy and creative for Visa, Coca-Cola, Netflix, Nissan and the launch of the Bloomberg New Economy Forum. His career runs through the big agencies (Saatchi & Saatchi, TBWA\Chiat\Day, MRY), media houses (Bloomberg, The Atlantic, Vice/Virtue), and brand-side roles, and now points at making world-class marketing thinking available to challengers, not just the Fortune 500.

- **Role:** Founder & Chief Strategy and Marketing Officer at Field Trip Department
- **Organizations:** Field Trip Department, Pair of Thieves, Bloomberg, The Atlantic, Vice Media Group / Virtue, MRY, Saatchi & Saatchi, TBWA\Chiat\Day, Starcom MediaVest Group, Electus, Wealthspring Capital
- **Nationality:** American
- **Education:** Bachelor's degree, Psychology and Zoology, University of Wisconsin-Madison
- **Known for:** Launched the inaugural Bloomberg New Economy Forum, representing roughly $4 trillion in aggregate market cap and 3.7 billion media impressions, Drove 10-20% lifts in brand familiarity, buzz, consideration and advocacy for founding-partner brands at the Bloomberg New Economy Forum, Led strategy and integrated marketing for Fortune 500 brands including Visa, Coca-Cola, PepsiCo, P&G, Nissan, Hyundai, Intel and Logitech

## Career timeline

- **2002** — Graduates from University of Wisconsin-Madison with a degree in Psychology and Zoology
- **2000s** — Builds early career on the agency side at Saatchi & Saatchi and TBWA\Chiat\Day
- **2014-2016** — VP / Group Strategy Director at MRY (Publicis)
- **2016-2017** — Head of Creative Services at Electus
- **2017-2019** — Executive Strategy Director at Bloomberg; launches the inaugural Bloomberg New Economy Forum
- **2019** — Founds Field Trip Department, a fractional marketing consultancy
- **2020** — Serves as Chief Marketing Officer at Wealthspring Capital
- **2023** — Publishes and speaks on the rise of fractional marketing leadership as the economy reshapes the CMO role

## Achievements

- Launched the inaugural Bloomberg New Economy Forum, representing roughly $4 trillion in aggregate market cap and 3.7 billion media impressions
- Drove 10-20% lifts in brand familiarity, buzz, consideration and advocacy for founding-partner brands at the Bloomberg New Economy Forum
- Led strategy and integrated marketing for Fortune 500 brands including Visa, Coca-Cola, PepsiCo, P&G, Nissan, Hyundai, Intel and Logitech
- Founded Field Trip Department to make senior strategic marketing leadership available to companies of any size on a fractional basis
- Built and led an in-house brand consultancy and marketing services organization inside Bloomberg

## Latest updates

- **2023-04** — Published commentary on why agencies and brands are increasingly hiring fractional strategy and creative leaders as full-time roles get cut
- **2022-08** — Continued growing Field Trip Department as a fractional CMO, marketing department and creative services team in one

## Links

- Website: https://www.elipakier.com
- LinkedIn: https://www.linkedin.com/in/eli-pakier-b543761/
- Twitter/X: https://twitter.com/epak
- Instagram: https://www.instagram.com/epaki

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Profile page: https://yespress.io/eli-pakier
Published by YesPress — https://yespress.io
Last updated: 2026-08-05