# Elevate Agency

> Elevate Agency is Nicky Gathrite's Beverly Hills-based talent-management and creative marketing company, connecting athletes, entertainers, digital creators and brands through representation, content production, public relations and social-first campaigns. Its stated edge is not sheer audience size but fit: pairing a distinct voice with a brand, then turning that alignment into content, partnerships and longer-lived businesses.

- **Founded:** 2022
- **Headquarters:** Beverly Hills, United States
- **Founders:** Nicky Gathrite (Founder and CEO)
- **Products:** Talent management, Content creation, Marketing and public relations, Brand partnerships, Reality Games
- **Notable:** Claims more than 500 million in combined reach across its network., Claims a network of more than 200 talent relationships., Claims more than 100 completed campaigns.

## Products & services

- **Talent management** — Career management for athletes, entertainers and digital creators, including brand building, social media, public relations and long-term planning.
- **Content creation** — Podcast, social-media and video development across platforms and channels.
- **Marketing and public relations** — Audience strategy, placements, campaigns and conversion-oriented promotion for talent and brands.
- **Brand partnerships** — Creator-brand matching, campaign execution and business development across sports, entertainment, fashion and lifestyle.
- **Reality Games** — An Olympic-style competition and streamed entertainment format featuring reality-TV personalities, developed with LiveOne as a distribution partner.

## Achievements

- Claims more than 500 million in combined reach across its network.
- Claims a network of more than 200 talent relationships.
- Claims more than 100 completed campaigns.
- Launched the Reality Games entertainment format with LiveOne as streaming partner in 2025.
- Filed a US trademark application for REALITY GAMES in March 2025 for multimedia entertainment and online competition programming.
- The Reality Games Combine generated a 209-image editorial collection from Getty Images in October 2025.

## Latest updates

- **2025-01** — Elevate Agency and Jermaine Johnson organized a Los Angeles fire-relief fundraiser that raised $6,449 from 23 donations toward a $9,000 goal.
- **2025-03** — Elevate Agency LLC filed a federal trademark application for REALITY GAMES covering multimedia entertainment and online competition programming.
- **2025-05** — LiveOne announced it would livestream the first Reality Games in partnership with Elevate Agency, naming a reality-star cast with more than 200 million in combined social reach.
- **2025-10** — Elevate Agency and MemeHouse Productions staged the Reality Games Combine at the VELO Sports Center.
- **2025-12** — The Reality Games took place in Los Angeles on December 13, with editorial photography documenting Team Fresh's win.

## Links

- Website: https://www.elevateagency.com/
- LinkedIn: https://www.linkedin.com/company/elevate-agency3
- Instagram: https://www.instagram.com/elevateagency/

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Profile page: https://yespress.io/elevate-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-24