# Elen Gasparyan

> Elen Gasparyan is the Armenian co-founder, CEO and Executive Creative Director of Davel Creative Agency, established with Davit Gasparyan in Armenia in 2017 and expanded into Los Angeles in 2022. Her work spans brand strategy and campaigns, and she authored The C.O.S.M.O.S. Method, a six-phase marketing evaluation framework published in 2025. She judges the Webby, Anthem, The Drum and Digiday awards.

- **Role:** Co-Founder, CEO and Executive Creative Director at Davel Creative Agency
- **Organizations:** Davel Creative Agency, International Academy of Digital Arts and Sciences, The One Club for Creativity
- **Nationality:** Armenian
- **Education:** Master’s degree in Management, Armenian State University of Economics, Professional Diploma in Digital Marketing, Digital Marketing Institute, Dublin
- **Known for:** Creative director of WAUNT, documented in the Shorty Impact Awards entry gallery., Creative director of Embracing Masculinity, awarded Silver in Multimedia / Social media campaign at the International Design Awards., Author of the 96-page C.O.S.M.O.S. Method ebook, released in June 2025.

## Career timeline

- **—** — Began her banking career at age eighteen; spent five years at HSBC before moving into agency work.
- **2017** — Co-founded Davel Creative Agency in Armenia with Davit Gasparyan.
- **2022** — Expanded Davel into Los Angeles.
- **2025** — Published The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation.
- **2026** — Published a B2B marketing column in The Drum and discussed international creative judging in an Armenpress interview.

## Achievements

- Creative director of WAUNT, documented in the Shorty Impact Awards entry gallery.
- Creative director of Embracing Masculinity, awarded Silver in Multimedia / Social media campaign at the International Design Awards.
- Author of the 96-page C.O.S.M.O.S. Method ebook, released in June 2025.
- A paper on her C.O.S.M.O.S. Method appears in a Plekhanov Russian University of Economics collection.
- Judge for the Webby, Anthem, The Drum and Digiday awards.
- Creative director of Read and Play at Vaghuhas, whose project account reports 7,663,462 AMD raised and over 1,000 books collected.

## Latest updates

- **2026-09** — Published a personal career essay through Influential Women.
- **2026-07** — Discussed her career, international award judging and opportunities for Armenian creatives in an Armenpress interview dated July 30.
- **2026-06** — Discussed her professional path and martial arts practice in a June 23 VoyageLA interview.
- **2026-04** — Published B2B marketing needs to slow down in The Drum on April 8.

## Links

- Website: https://elengasparyan.com/
- LinkedIn: https://www.linkedin.com/in/elengasparyan
- Twitter/X: https://x.com/ElenGasparyano
- Instagram: https://www.instagram.com/paytyano/

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Profile page: https://yespress.io/elen-gasparyan
Published by YesPress — https://yespress.io
Last updated: 2026-10-22