# Elemental LED Inc.

> Elemental LED (now operating as Elemental Brands) is a Reno, Nevada engineering and manufacturing company that designs, builds and sells linear low-voltage LED lighting. Founded in 2008 at the dawn of the LED era and led by founder Randy Holleschau, it has grown into a multi-brand platform - Diode LED, Lucetta, Lucetta CI, Gammalux and Elemental LED - covering distribution, specification, custom integration and architectural markets. The company holds patents across optics, LED light engines, drivers and power, manufactures in the United States for Buy America compliance, and serves customers ranging from electrical contractors to Apple, Google, NASA and Marriott.

- **Founded:** 2008
- **Headquarters:** Reno, Nevada, United States
- **Founders:** Randy Holleschau (Founder, President & CEO)
- **Team size:** ~210 employees
- **Products:** Diode LED, Lucetta, Lucetta CI, Gammalux, Elemental LED
- **Notable:** Grew from a 2008 startup into the largest provider of linear low-voltage lighting solutions in North America., Built a US manufacturing and R&D base in Reno, Nevada (relocated 2017) with a 600,000 sq ft expansion in development., Doubled US manufacturing capability at its Reno factory.

## Products & services

- **Diode LED** — High-performance LED tape light, drivers and accessories sold through electrical distribution channels to contractors and electricians.
- **Lucetta** — Specification-grade linear lighting systems designed for architects and commercial projects.
- **Lucetta CI** — Custom-integration brand focused on smart control for residential, hospitality and commercial applications.
- **Gammalux** — Architectural linear lighting - recessed, suspended and surface-mounted fixtures for large commercial environments; US-manufactured in San Dimas, California (acquired 2025).
- **Elemental LED** — Proprietary, patented technologies and OEM/custom lighting manufacturing across optics, LED light engines, circuitry and power.

## Achievements

- Grew from a 2008 startup into the largest provider of linear low-voltage lighting solutions in North America.
- Built a US manufacturing and R&D base in Reno, Nevada (relocated 2017) with a 600,000 sq ft expansion in development.
- Doubled US manufacturing capability at its Reno factory.
- Began producing Made-in-USA light guide panels.
- Acquired Gammalux Lighting Systems in 2025, expanding into architectural commercial lighting.
- Developed a substantial patent portfolio across optics, LED light engines, circuitry and power.
- Rebranded to Elemental Brands in 2026 to reflect its multi-brand platform.

## Latest updates

- **2026-06** — Rebranding to Elemental Brands, formalizing a five-brand platform structure.
- **2025-03** — Acquired Gammalux Lighting Systems, preserving its San Dimas, California manufacturing operations.
- **2022-08** — Announced a major expansion of its Reno, Nevada factory, doubling US manufacturing capability.
- **2017-05** — Relocated US manufacturing and R&D operations and headquarters to Reno, Nevada.

## Links

- Website: https://elementalled.com
- LinkedIn: https://www.linkedin.com/company/elemental-led
- Twitter/X: http://twitter.com/elementled
- Facebook: https://facebook.com/elementalled/

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Profile page: https://yespress.io/elemental-led-inc
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Last updated: 2026-08-06