# Elaine Hung > Elaine Hung is a Vancouver-born marketing and communications executive who serves as Chief Marketing Officer of Sotheby’s International Realty Canada. Since joining the company in 2013, she has led national marketing, martech, communications, public relations, research and product development, building a digital platform and in-house capability that grew sothebysrealty.ca’s audience by more than 300 percent, launched the Gateway technology ecosystem and turned original housing research into sustained national media coverage. Her work also includes nearly a decade of board service with ONE TO ONE Literacy and authorship of real-estate research and a published travel essay. - **Role:** Chief Marketing Officer at Sotheby’s International Realty Canada - **Organizations:** Sotheby’s International Realty Canada, REALTOR.com, Top Producer Systems, Destination British Columbia, Cossette, ONE TO ONE Literacy Society - **From:** Vancouver, Canada - **Nationality:** Canadian - **Education:** Simon Fraser University - **Known for:** Led the strategy and team behind a relaunch of sothebysrealty.ca that increased property-listing leads by 68 percent and corporate leads by 200 percent within 30 days., Grew the website audience by more than 300 percent over a decade to 13 million annual pageviews., Built and evolved an in-house multidisciplinary marketing and martech team responsible for web, software, CRM, content, research and communications. ## Career timeline - **Before 2013** — Held senior marketing roles across technology, professional services, real estate and destination marketing, including work with REALTOR.com, Top Producer Systems, Destination British Columbia and Cossette. - **2013** — Joined Sotheby’s International Realty Canada and made the relaunch of sothebysrealty.ca a priority focused on traffic, conversion and lead generation. - **2013** — Helped launch the company’s Top-Tier Real Estate Reports as a recurring source of original Canadian luxury-housing research. - **2015** — Began board service with ONE TO ONE Literacy Society; later served as board chair. - **2015** — Publicly discussed immersive 3D property tours as a way for overseas and local buyers to experience homes before visiting. - **2017** — Co-developed housing research on prospective mainland Chinese homebuyers in Canada that generated more than 200 media placements. - **2019-2023** — Served as Board Chair of ONE TO ONE Literacy Society while remaining a board director through December 2023. - **2020** — The company launched Gateway, its proprietary cloud-based sales, marketing, lead-generation, client-service and brokerage technology ecosystem. - **2021** — Named to Business in Vancouver’s BC 500: Most Influential Business Leaders. - **2023** — Named one of Storeys’ Top 20 Most Influential in British Columbia real estate. - **2024** — sothebysrealty.ca received a T3 Fusion Website Ranking Award; Hung’s portfolio reports it ranked first among 1,100 Sotheby’s International Realty offices worldwide. - **2025** — Published the 2024 Top-Tier Year End: State of Luxury Report, following years of authoring and directing Canadian housing research. - **2026** — Continued as Chief Marketing Officer, leading a 25-person national team across Vancouver, Calgary, Toronto and Montreal. ## Achievements - Led the strategy and team behind a relaunch of sothebysrealty.ca that increased property-listing leads by 68 percent and corporate leads by 200 percent within 30 days. - Grew the website audience by more than 300 percent over a decade to 13 million annual pageviews. - Built and evolved an in-house multidisciplinary marketing and martech team responsible for web, software, CRM, content, research and communications. - Led development of the Gateway technology ecosystem, adopted by more than 70 percent of the company’s agents. - Established a CRM foundation associated with nearly C$200 million in annual sales opportunities. - Helped establish Sotheby’s International Realty Canada as a recurring source of Canadian luxury and generational housing research, averaging more than 2,700 media placements annually. - Introduced Insight: The Art of Living magazine and expanded national co-operative advertising and marketing services. - Named to Business in Vancouver’s BC 500 in 2021 and Storeys’ list of 20 influential British Columbia real-estate figures in 2023. - Served nearly a decade on the board of ONE TO ONE Literacy Society, including service as board chair. - Published a travel essay about Petra as a Globe and Mail weekend travel cover feature in 2016. ## Latest updates - **2026-06** — Highlighted Vancouver and Sotheby’s International Realty Canada during the city’s 2026 FIFA World Cup activity. - **2026-05** — Celebrated the company’s 2026 Canadian Networking Event in Toronto and credited the team behind the event. - **2026-04** — Promoted the Sotheby’s International Realty Global Open House Showcase. - **2026-03** — Welcomed Mustafa Abbasi as president of Sotheby’s International Realty Canada and described the appointment as part of a new phase of growth and innovation. - **2026-01** — Shared the 2026 Sotheby’s International Realty Luxury Outlook and its analysis of global high-end housing trends. ## Links - Website: https://elainehung.com/ - LinkedIn: https://ca.linkedin.com/in/elainehung --- Profile page: https://yespress.io/elaine-hung Published by YesPress — https://yespress.io Last updated: 2026-08-24