# El Car Wash

> El Car Wash is a Miami-born express car-wash chain that pairs fast automated tunnels with monthly unlimited-wash memberships, free self-service cleaning amenities, selective full-service interiors and fleet plans. Since Justin Landau and Geoff Karas took over four South Florida sites in 2019, the Warburg Pincus-backed operator has expanded through new construction and acquisitions to more than 100 locations, over 500,000 members and markets spanning Florida, Michigan and Baltimore. Its advantage is a dense local network wrapped in bright Art Deco branding, sports partnerships and a hospitality-minded operating culture.

- **Founded:** 2011
- **Headquarters:** Miami, United States
- **Founders:** Geoffrey Karas (Co-founder and CEO of the current platform), Justin Landau (Co-founder and Chief Strategy Officer of the current platform)
- **Team size:** Approximately 1,500 employees as of the end of 2025
- **Products:** Basic Unlimited, Better Unlimited, Ceramic Unlimited, Graphene Unlimited, Single washes
- **Notable:** Expanded from four South Florida sites under the current operators in 2019 to more than 100 locations by May 2026., Surpassed 500,000 members in 2026., Washed 16 million vehicles and added 150,000 members during 2025, according to the company’s year-end recap.

## Products & services

- **Basic Unlimited** — Entry-level monthly membership providing up to one exterior wash per day for one vehicle across participating locations.
- **Better Unlimited** — Mid-tier monthly exterior wash plan with added protection and finish treatments.
- **Ceramic Unlimited** — Monthly plan adding ceramic protection and higher-tier wash treatments.
- **Graphene Unlimited** — Top listed monthly plan combining wash, hot wax, rain guard, tire shine, wheel cleaner, ceramic mirror and graphene protection.
- **Single washes** — One-time exterior express washes across multiple service tiers for non-members.
- **Full-service interior cleaning** — Vacuuming, surface wipe-down, interior windows and door-jamb cleaning at selected locations.
- **Fleet plans** — Multi-vehicle wash access for business fleets, with network convenience and centralized service use.
- **Self-service amenities** — Microfiber towels, high-power vacuums, mat cleaners, air blasters and cleaning products included with washes at locations.

## Achievements

- Expanded from four South Florida sites under the current operators in 2019 to more than 100 locations by May 2026.
- Surpassed 500,000 members in 2026.
- Washed 16 million vehicles and added 150,000 members during 2025, according to the company’s year-end recap.
- Ranked No. 45 on the 2024 Inc. 5000 Regionals: Southeast list after 115% two-year growth.
- Opened a 7,000-plus-square-foot Doral wash and headquarters in 2024.
- Reported more than $2 million in total community impact on its 2026 About page.
- Entered the Mid-Atlantic through the six-location Canton Car Wash acquisition in May 2026.

## Latest updates

- **2026-07** — Announced executive leadership additions and promotions, including Ross Behrman as COO, Ganesh Matha as CTO, David Yassky as CFO and Brittany Gutierrez as Chief People Officer.
- **2026-05** — Acquired six-location Canton Car Wash and entered the Baltimore/Mid-Atlantic market, taking the network above 100 locations.
- **2026-03** — Announced the acquisition of three Splash Express Car Wash sites in Central Florida.
- **2026-03** — Proposed a Troy, Michigan site that would include free headquarters office space for the Rainbow Connection charity, subject to approval.
- **2025-06** — Acquired five Johnny Clean Car Wash stores, reaching 80 operating locations at announcement.
- **2025-01** — Celebrated a 90-location pipeline milestone and presented Baptist Health with $150,000 for pediatric cancer research.

## Links

- Website: https://elcarwash.com
- LinkedIn: https://www.linkedin.com/company/el-car-wash
- Instagram: https://www.instagram.com/elcarwash/
- Facebook: https://www.facebook.com/elcarwash365

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Profile page: https://yespress.io/el-car-wash
Published by YesPress — https://yespress.io
Last updated: 2026-08-13