# eko

> eko is a New York-based media-technology company that turns product footage and data into interactive, shoppable video experiences for online retail. Founded in 2010 as Interlude to pioneer 'choose-your-own-adventure' interactive entertainment, the company rebranded to eko in 2016 and later pivoted toward ecommerce, using AI-driven tools to build interactive product pages, 360-degree product views and verified product data that help brands and retailers - most notably its long-time partner Walmart - lift engagement and conversion.

- **Founded:** 2010
- **Headquarters:** New York, New York, United States
- **Founders:** Yoni Bloch (Co-Founder), Barak Feldman (Co-Founder), Tal Zubalsky (Co-Founder)
- **Team size:** ~660 employees (per Apollo data; company self-reports a smaller core team)
- **Products:** Interactive Product Pages (PDP), AI Studio, Visual Response AI, Verify Catalog Data / Automate Item Setup, Short-form Interactive Videos (15/30/60s)
- **Notable:** Helped pioneer branching, 'choose-your-own-adventure' interactive video as Interlude (2010)., Rebranded from Interlude to eko in 2016 with backing from Sony, MGM and Warner Music Group., Secured a landmark joint venture with Walmart in 2018, reportedly worth more than $200 million.

## Products & services

- **Interactive Product Pages (PDP)** — Cinematic product footage transformed into shoppable, interactive video embedded directly on product detail pages to engage shoppers and guide purchase decisions.
- **AI Studio** — Automated production system delivering 360-degree product viewing and interactive visuals without heavy 3D rendering.
- **Visual Response AI** — AI-driven tooling that answers shopper questions with relevant product visuals and refines content based on shopper behavior.
- **Verify Catalog Data / Automate Item Setup** — Services that capture and structure verified product data and media optimized for AI-powered commerce and faster item setup.
- **Short-form Interactive Videos (15/30/60s)** — Interactive video assets built for brand stores and marketplaces such as Walmart and Amazon to lift conversion.
- **eko Studio (interactive video authoring)** — Original branching, choice-driven interactive video platform used for entertainment and marketing experiences.

## Achievements

- Helped pioneer branching, 'choose-your-own-adventure' interactive video as Interlude (2010).
- Rebranded from Interlude to eko in 2016 with backing from Sony, MGM and Warner Music Group.
- Secured a landmark joint venture with Walmart in 2018, reportedly worth more than $200 million.
- Raised roughly $36.5M in venture funding from Sequoia, Intel Capital, Samsung, Innovation Endeavors and others.
- Scaled interactive product pages across hundreds of thousands of Walmart items by 2025.
- Reported commerce-content click-through rates averaging around 7% (Cookshop beta at 8.7%).

## Latest updates

- **2025-04** — Walmart and eko expanded their partnership, scaling interactive, video-based product pages across Walmart.com, Sam's Club and mobile apps.
- **2025-03** — eko reported that its interactive product pages help drive growth for Walmart (BusinessWire).
- **2025** — Company repositioned around AI-powered shopping: hands-on product capture, verified catalog data and Visual Response AI.

## Links

- Website: https://eko.com
- LinkedIn: https://www.linkedin.com/company/ekovideo
- Twitter/X: https://twitter.com/ekovideo
- Facebook: https://www.facebook.com/helloeko

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Profile page: https://yespress.io/eko
Published by YesPress — https://yespress.io
Last updated: 2026-07-21