# Ejaz Asi

> Ejaz Asi is a Lahore-based digital strategist and serial technopreneur with over 20 years of experience at the crossroads of culture, technology, and design. Co-founder of Chameleon Worldwide - a full-service digital agency serving clients from North America to the Middle East - and ALRUG, a handmade carpet e-commerce venture, he is a passionate advocate of User-Centered Design and Ubiquitous Computing. Beyond building businesses, he shaped the next generation as visiting faculty at Indus Valley School of Art and Architecture, where he created the institution's first-ever Digital Strategy course. Father of three, avid reader, and a persistent optimist about what technology can do for people.

- **Role:** Co-Founder & Head Digital Chief at Chameleon Worldwide
- **Organizations:** Chameleon Worldwide, ALRUG, The Brand Crew, Indus Valley School of Art and Architecture
- **Nationality:** Pakistani
- **Education:** Post Graduate Diploma in Digital Marketing / Digital Communication and Media, Purdue University, Master of Arts, University of Sargodha, Bachelor of Arts, Bahauddin Zakariya University, F.Sc (Physics, Chemistry, Maths), Military College Jhelum
- **Known for:** Co-founded Chameleon Worldwide, a cross-continental digital agency serving Retail, FMCG, Ecommerce, F&B, and Real Estate sectors, Created the first-ever Digital Strategy course at Indus Valley School of Art and Architecture, Co-founded three startups with an average lifespan of 7+ years each

## Career timeline

- **2007** — Co-founded The Brand Crew as Director of Planning & Strategy and UX Strategy; served sectors from traditional advertising to packaging design and social media
- **2015** — Co-founded ALRUG (with Aamer Mukhtar and Yasir Hussain Sheikh) - a hand-knotted carpet e-commerce and wholesale platform
- **2017** — Delivered a UX talk for developers at #LaravelLahore (Laracon PK)
- **ongoing** — Serving as Visiting Faculty at Indus Valley School of Art and Architecture; created the institution's first Digital Strategy course for fourth-year students
- **ongoing** — Co-Founder & Head Digital Chief at Chameleon Worldwide - full-service agency for North America, Middle East, and Pakistan
- **2022** — Enrolled in Purdue University's Post Graduate Digital Marketing program

## Achievements

- Co-founded Chameleon Worldwide, a cross-continental digital agency serving Retail, FMCG, Ecommerce, F&B, and Real Estate sectors
- Created the first-ever Digital Strategy course at Indus Valley School of Art and Architecture
- Co-founded three startups with an average lifespan of 7+ years each
- Delivered talks on UX for developers at Laracon PK (LaravelLahore)
- Presented 'Social Media Mindset' at Greenwich University's Social Media Affair
- Built ALRUG - a niche e-commerce platform for handmade carpets serving global markets

## Latest updates

- **2023-01** — Shared analysis of Zerodha's Rs. 70 crore per-engineer profitability model on LinkedIn, sparking conversation about lean tech teams and business efficiency
- **2023** — Completed Post Graduate Digital Marketing program at Purdue University

## Links

- LinkedIn: https://www.linkedin.com/in/ejazasi/
- Twitter/X: https://x.com/ejazasi
- Instagram: https://www.instagram.com/ejazasi/

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Profile page: https://yespress.io/ejazasi
Published by YesPress — https://yespress.io
Last updated: 2026-04-19