# Eight Companies Fighting to Run Your Company

> Eight companies - ADP, Paradox, Deel, HiBob, Workday, RemoFirst, UKG and Rippling - are competing to own the software layer that hires, pays, manages and offboards nearly everyone who works for a living. This is the story of the seventy-five-year-old incumbent, the enterprise giant born of a grudge, the fast-growing global-payroll rivals now locked in a corporate espionage lawsuit, and the newcomers trying to make hiring anyone, anywhere, feel like ordering takeout.

## Achievements

- ADP: from a $2,000 loan in 1949 to roughly $20.6bn revenue and ~67,000 employees as of 2025.
- Workday: built into an ~$8.45bn-revenue enterprise HCM and finance platform serving much of the Fortune 500.
- Deel: $22bn in annual payroll processed, 35,000+ customers across 150 countries, past $1bn ARR and its first $100m revenue month in 2025.
- UKG: created by a $22bn merger of Kronos and Ultimate Software, ~$3bn+ revenue and 13,000+ employees.
- HiBob: raised ~$150m at a $2.7bn valuation in 2023; 4,500+ customers globally.
- Paradox: raised a $200m Series C; its AI assistant Olivia serves clients like McDonald's, Nestle, General Motors and Unilever.
- RemoFirst: raised ~$39m across seed and Series A; enables hiring in 180+ countries with clients including the WHO and Mastercard.
- Rippling: unified HR, IT, payroll and spend into one platform and became a multi-billion-dollar company within a decade.

## Latest updates

- **2025-10** — Deel raises $300m at a $17.3bn valuation, its third consecutive year of profitability.
- **2026-01** — The Rippling v. Deel corporate espionage case reportedly takes another turn amid a DOJ criminal investigation.

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Last updated: 2026-07-30