# EETech

> EETech is a privately held Boise company that connects engineering media, component information, market research, digital storefronts and procurement tools. Its network includes All About Circuits, Control.com, EEPower, Maker Pro, mikrocontroller.net and 21ic.com, while its commercial products help electronics suppliers, distributors and manufacturers improve product discovery, digital commerce, audience targeting and sourcing. The company says its properties reach 8.7 million monthly active users and track 15 million SKUs; acquisitions of AI sourcing platform Breadboard and Datasheets.com in 2025 pushed its model further from publishing toward an integrated electronics workflow.

- **Founded:** 2015
- **Headquarters:** Boise, Idaho, United States
- **Founders:** Adam LaBarbera (Co-founder and former CEO), Rob Pengelly (Co-founder), Cody Miller (Co-founder and Chairman)
- **Team size:** 51-200 employees on LinkedIn; the supplied company record estimates 120 employees
- **Products:** Engineering media network, Digital Presence, Commerce and MarketPush, Search solutions, Engineering tools
- **Notable:** Built or assembled a six-community global engineering media network spanning All About Circuits, Control.com, EEPower, Maker Pro, mikrocontroller.net and 21ic.com., Appeared on the Inc. 5000 list of fastest-growing U.S. private companies in 2019 and again in 2020., Merged with Big Zeta in 2022, combining engineering communities with ecommerce, digital-presence and SaaS capabilities.

## Products & services

- **Engineering media network** — Technical publishing, communities, newsletters, events, podcasts, webinars, video and advertising across All About Circuits, Control.com, EEPower, Maker Pro, mikrocontroller.net and 21ic.com.
- **Digital Presence** — Custom websites and digital experiences for electronics suppliers and distributors, including content management, product information management, SEO and analytics.
- **Commerce and MarketPush** — Specialized B2B ecommerce and marketplace infrastructure designed for large, technically complex electronics catalogs and multi-vendor operations.
- **Search solutions** — Keyword and parametric part search that helps engineers navigate millions of components and helps sellers improve product findability.
- **Engineering tools** — Bloqq system-design visualization, PDF Jot, Part Builder and Product Configurator tools that turn static product information into interactive selection workflows.
- **Research and data intelligence** — Engineering Insights research, audience analytics, account and component insights, channel data, product-data services and custom market studies.
- **NexTarget AI** — Audience activation based on first-party behavioral signals from EETech’s engineering communities, including intent-oriented segments for offsite display and social campaigns.
- **Breadboard** — AI-assisted electronics sourcing and procurement software for bill-of-materials analysis, alternatives, quoting and supplier negotiation.
- **Datasheets.com** — A searchable electronic-component datasheet and technical-documentation platform acquired from SiliconExpert, with planned integration of EETech parametric search and comparisons.

## Achievements

- Built or assembled a six-community global engineering media network spanning All About Circuits, Control.com, EEPower, Maker Pro, mikrocontroller.net and 21ic.com.
- Appeared on the Inc. 5000 list of fastest-growing U.S. private companies in 2019 and again in 2020.
- Merged with Big Zeta in 2022, combining engineering communities with ecommerce, digital-presence and SaaS capabilities.
- The 2023 Engineering Insights Report, released in 2024, was the seventh annual edition and drew more than 10,000 qualified responses, according to EETech.
- A JRH Electronics ecommerce site executed by EETech won Kentico’s 2024 Site of the Year award in the Commerce category.
- Acquired AI-powered electronics sourcing platform Breadboard in August 2025.
- Acquired Datasheets.com in October 2025, adding a database of millions of component documents from thousands of manufacturers.
- Reported a global team serving more than 400 customers in a February 2026 CEO update.

## Latest updates

- **2025-02** — Joined the Semiconductor Industry Association as a corporate partner.
- **2025-06** — Created a four-member advisory board with Chris Beeson, Tony Harris, Bill Bradford and Don Akery.
- **2025-08** — Acquired Breadboard, extending EETech into AI-assisted sourcing and procurement.
- **2025-09** — Expanded its support for WE United to Gold sponsorship.
- **2025-10** — Acquired Datasheets.com from SiliconExpert Technologies.
- **2026-02** — Introduced a refreshed brand and website presenting media, research, digital products and procurement as one connected EETech ecosystem.
- **2026-05** — Added iSuppli co-founder Lloyd Kaplan to its Board of Advisors.

## Links

- Website: https://www.eetech.com/
- LinkedIn: https://www.linkedin.com/company/eetech-media/
- YouTube: https://www.youtube.com/@eetech1500
- Facebook: https://www.facebook.com/EETechMedia

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Profile page: https://yespress.io/eetech
Published by YesPress — https://yespress.io
Last updated: 2026-08-15