# edVANTAGE Strategy Group

> edVANTAGE Strategy Group is a privately held communications consultancy focused on K-12 public education and other community-serving organizations. It combines polling, audience data, brand work, digital advertising, direct mail and campaign execution, with a specialty in helping school districts explain bond elections, voter-approved tax-rate elections and enrollment initiatives.

- **Founded:** 2016
- **Headquarters:** Dallas, United States
- **Founders:** Ronna Johnson (CEO and Founder)
- **Products:** Strategic Communication, Branding, Data Intelligence, Campaign Management, Enrollment and Recruitment Campaigns
- **Notable:** Company-reported 94% win rate for bond elections over a 15-year campaign track record., Company-reported 94% win rate for voter-approved tax-rate elections since 2010., Company-reported work on more than 100 school-district campaigns and more than $18.5 billion in passed funding measures.

## Products & services

- **Strategic Communication** — Strategic development, key messaging, digital strategy, planning, communications audits and public relations.
- **Branding** — Brand style guides, logo development, reputation management, campaign branding and facility branding.
- **Data Intelligence** — Market and lifestyle segmentation, polling, surveys, focus groups, geo-targeting, election reporting and voting-history analysis.
- **Campaign Management** — Digital media, social strategy, content marketing, email, direct mail, election communications and events.
- **Enrollment and Recruitment Campaigns** — Audience and competitor analysis, first-party data and multi-channel campaigns for student and staff recruitment.
- **Bond and VATRE Campaign Support** — Research, polling, targeting and campaign execution for school bond and voter-approved tax-rate elections.

## Achievements

- Company-reported 94% win rate for bond elections over a 15-year campaign track record.
- Company-reported 94% win rate for voter-approved tax-rate elections since 2010.
- Company-reported work on more than 100 school-district campaigns and more than $18.5 billion in passed funding measures.
- 2024 Reed Award winner for an OTT/CTV advertisement supporting Round Rock ISD Proposition A.
- 2026 NSPRA Golden Achievement Award for the Choose TISD Pre-K campaign.
- Four national Reed Awards in 2026, according to the firm's LinkedIn updates.
- First national Pollie Award, for direct mail, announced by the firm in 2026.

## Latest updates

- **2026-08** — The firm announced the addition of Bryan Guinn, a former Fort Bend ISD chief financial officer, to advise public-school leaders on enrollment economics, VATRE and bond planning.
- **2026-06** — The National School Public Relations Association listed Choose TISD Pre-K as a 2026 Golden Achievement Award winner.
- **2026-05** — edVANTAGE announced four national Reed Awards and seven finalist placements.
- **2026-04** — Collin College approved a marketing and communications engagement through August 2027, capped at $1.5 million with renewal options.

## Links

- Website: https://edvsg.com
- LinkedIn: https://www.linkedin.com/company/edvsg
- Twitter/X: https://twitter.com/edVantageSG
- Facebook: https://www.facebook.com/edVantageStrategyGroup/

---

Profile page: https://yespress.io/edvantage-strategy-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-21