# EducationDynamics

> EducationDynamics is a privately held higher education marketing and enrollment services company. It helps colleges and universities research demand, attract prospective students, manage inquiries and applications, support retention, and strengthen institutional reputation. Its 2026 acquisition of Net Natives expanded its international reach and added the Akero marketing platform.

- **Founded:** 2005
- **Headquarters:** Lenexa, United States
- **Products:** Full-funnel marketing, Enrollment management and student success, Research and strategic advisory, Reputation and communications services, EDDYChoice
- **Notable:** Reported combined reach of more than 400 institutional clients in more than 50 countries following its June 2026 Net Natives acquisition., Announced Google Premier Partner status for 2026., An anonymized law-school case study reports first-year enrollment 40% above expectations.

## Products & services

- **Full-funnel marketing** — Paid search, paid social, awareness media, SEO, creative development, website experience and conversion optimization.
- **Enrollment management and student success** — Inquiry qualification, enrollment coaching, transcript ordering, financial aid advising, retention and re-entry coaching.
- **Research and strategic advisory** — Market analysis, program opportunity research and institutional enrollment strategy.
- **Reputation and communications services** — Strategic communications, institutional branding and campus climate research broadened through the RW Jones Agency and Rankin Climate acquisitions.
- **EDDYChoice** — A questionnaire and school-selection experience allowing prospective students to choose institutions they want to contact them; announced November 2024 for a December 1 launch.
- **EDDY Intelligence Platform** — Announced AI ecosystem with readiness assessments, enrollment modeling, engagement agents and custom institutional agents, powered by Bay6.AI.
- **Akero through Net Natives** — Marketing technology for attribution and performance optimization added through the Net Natives acquisition.

## Achievements

- Reported combined reach of more than 400 institutional clients in more than 50 countries following its June 2026 Net Natives acquisition.
- Announced Google Premier Partner status for 2026.
- An anonymized law-school case study reports first-year enrollment 40% above expectations.
- An anonymized expanding-partnership case reports 126% enrollment growth across four academic years; this is a company case study rather than independent causal evidence.

## Latest updates

- **2026-10** — Published guidance on tuition and ROI conversations on October 19 and a reputation measurement framework on October 6.
- **2026-07** — Announced InsightsEDU 2027 and its focus on changes in higher education.
- **2026-06** — Acquired Brighton-based Net Natives, adding international marketing capabilities and Akero.
- **2026-02** — Launched the EDDY Intelligence Platform at InsightsEDU in Fort Lauderdale.
- **2026-02** — Announced 2026 Google Premier Partner recognition.

## Links

- Website: https://www.educationdynamics.com/
- LinkedIn: https://www.linkedin.com/company/educationdynamics/
- Twitter/X: https://twitter.com/EdDynamics
- Instagram: https://www.instagram.com/educationdynamics/
- Facebook: https://www.facebook.com/EducationDynamics/

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Profile page: https://yespress.io/educationdynamics
Published by YesPress — https://yespress.io
Last updated: 2026-10-21