# Eduardo Maruri

> Eduardo Maruri is an Ecuadorian advertising entrepreneur and creative leader based in the New York metropolitan area. He co-founded Maruri with his father Jimmy in 1991, led Grey in Latin America and Europe, and repurchased the family agency with his brother Fausto in 2024. He is Maruri’s global CEO and creative chairman and also serves as global creative chair at Iris. His public career includes Ecuador’s Constituent Assembly, Barcelona Sporting Club and film production.

- **Role:** Global CEO and Creative Chairman at Maruri; Global Creative Chair at Iris Worldwide
- **Organizations:** Maruri, Maruri Pictures, Iris Worldwide, Grey Global Group (former), Gillette (former), Guayaquil Chamber of Commerce (former president), Ecuador Constituent Assembly (former member), Barcelona Sporting Club (former president)
- **From:** Guayaquil, Ecuador
- **Nationality:** Ecuadorian
- **Education:** Economics degree, Eastern Michigan University, Advanced marketing studies; reported as CSA in Marketing, Harvard University, Postgraduate study in integrated marketing communications, University of California, Berkeley, MBA, Berlin School of Creative Leadership
- **Known for:** Co-founded the agency that won Ecuador’s first Cannes Lion in 2012., Led Grey Latin America during its Cannes Regional Network of the Year recognitions in 2017 and 2018., Chaired the 2021 Cannes Lions Sustainable Development Goals jury.

## Career timeline

- **Before 1991** — Worked at Gillette in Ecuador and Boston.
- **1991** — Co-founded the advertising agency with his father Jimmy in Guayaquil.
- **2004** — Elected president of the Guayaquil Chamber of Commerce.
- **2007** — Elected to Ecuador’s Constituent Assembly and elected president of Barcelona Sporting Club.
- **2010** — Returned to the agency after his football leadership chapter.
- **2012** — Maruri Grey won Ecuador’s first Cannes Lion, a Gold.
- **2016-08** — Grey acquired a majority stake in Maruri; Eduardo and Fausto remained in management.
- **2016-2017** — Appointment to lead Grey Latin America announced in late 2016; a contemporary interview listed a January 2017 start.
- **2018** — Appointed president and CEO of Grey Europe.
- **2021** — Chaired the Cannes Lions Sustainable Development Goals jury.
- **2024** — Repurchased Maruri with his brother Fausto; became its global CEO and creative chair.
- **2024-06** — Appointed global creative chair at Iris while continuing to lead Maruri.
- **2025-04** — Original idea credit for Born to Be the Last; global creative chairman credit on Iris’s Real World Captchas campaign.
- **2026-07** — Lavazza launched Family Blend, with creative developed by Maruri Group.

## Achievements

- Co-founded the agency that won Ecuador’s first Cannes Lion in 2012.
- Led Grey Latin America during its Cannes Regional Network of the Year recognitions in 2017 and 2018.
- Chaired the 2021 Cannes Lions Sustainable Development Goals jury.
- Repurchased the family agency in 2024 with Fausto Maruri.
- Maruri’s agency tally reached 44 Cannes Lions, including nine Golds, by June 2024.
- Originated the idea for the 2025 Born Free film Born to Be the Last.

## Latest updates

- **2026-09** — Discussed the agency’s Family Blend concept, visual development and approach to natural dialogue in an El Universo interview published September 21.
- **2026-07** — Family Blend launched July 22, with five episodes scheduled monthly through November.
- **2026-06** — Spoke about creativity as a business asset at AJE Sunset - Business Edition in Guayaquil; named as Maruri’s Creative Chairman and Global CEO.
- **2025-04** — Born to Be the Last was released for Born Free, with Maruri credited for the original idea.

## Links

- Website: https://maruri.com/
- LinkedIn: https://www.linkedin.com/in/eduardo-maruri-26620995/
- Instagram: https://www.instagram.com/eduardomarurim/
- TikTok: https://www.tiktok.com/@eduardomarurim

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Profile page: https://yespress.io/eduardo-maruri
Published by YesPress — https://yespress.io
Last updated: 2026-10-06