# Edikted

> Edikted is a Los Angeles-based, Gen Z-focused online fashion brand founded in 2020 by former Adika executives Dedy Shwartzenberg and Zvika Alon. It sells trend-led, affordable women's apparel and accessories - dresses, denim, tops, swimwear and more - and rose to prominence through viral TikTok marketing. After starting online-only, Edikted has expanded into physical retail, opening flagship stores in major U.S. malls and moving into Europe, positioning itself as a curated, community-driven alternative to ultra-fast-fashion players like Shein and Temu.

- **Founded:** 2020
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Dedy Shwartzenberg (Co-Founder & CEO), Zvika Alon (Co-Founder)
- **Team size:** Approximately 600 employees (data-provider estimate; other sources cite fewer)
- **Products:** Women's Apparel, Denim, Swimwear, Accessories & Jewelry, Seasonal & Occasion Collections
- **Notable:** Grew from an online-only launch in 2020 into a viral Gen Z fashion phenomenon via TikTok., Opened first physical store in New York City's SoHo in 2023, followed by The Grove (LA) and Mall of America., More than doubled its brick-and-mortar footprint in 2025 across premium Simon Property Group malls.

## Products & services

- **Women's Apparel** — Trend-led clothing including dresses, tops, crop tops, knitted tops, outerwear, bottoms, skirts, sets and activewear across regular, petite and tall sizing.
- **Denim** — Distressed and baggy denim, jeans and denim shorts, a core category for the brand.
- **Swimwear** — Seasonal swim collections aimed at Gen Z shoppers.
- **Accessories & Jewelry** — Fashion accessories and jewelry to complete trend-led looks.
- **Seasonal & Occasion Collections** — Casual, party, festival and back-to-school collections released on a fast seasonal cadence.
- **Flagship Retail Stores** — Brick-and-mortar stores (all under ~6,000 sq ft) in major U.S. malls and shopping centers, with international expansion into Europe.

## Achievements

- Grew from an online-only launch in 2020 into a viral Gen Z fashion phenomenon via TikTok.
- Opened first physical store in New York City's SoHo in 2023, followed by The Grove (LA) and Mall of America.
- More than doubled its brick-and-mortar footprint in 2025 across premium Simon Property Group malls.
- Reported that in-city stores often generate more revenue than local online sales.
- Surpassed 820,000 TikTok followers, with the #Edikted hashtag reaching hundreds of millions of views.
- Weathered the Shein/Temu tariff and pricing wars while continuing to expand.

## Latest updates

- **2025** — Announced plans to more than double its brick-and-mortar footprint, opening new flagships in five Simon Property Group malls including King of Prussia, The Galleria (Houston) and Boca Raton Town Center.
- **2026** — Expanding physical retail into Europe, including a London presence, as part of a plan to reach 30-40 flagship locations.

## Links

- Website: https://edikted.com
- LinkedIn: http://www.linkedin.com/company/edikted
- YouTube: https://www.youtube.com/@edikted
- Instagram: https://www.instagram.com/edikted/
- Facebook: https://www.facebook.com/edikted/
- TikTok: https://www.tiktok.com/@edikted

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Profile page: https://yespress.io/edikted
Published by YesPress — https://yespress.io
Last updated: 2026-07-26