# Edge Partnerships

> Edge Partnerships is a Lansing-based, woman-owned communications agency that combines research, public relations, creative design, media buying, event production and association management. Founded in 2007 by Lorri Rishar Jandron and Angela Witwer after they repeatedly struggled to find the full-service agency they wanted to hire, Edge now works mainly with government, education, association and nonprofit clients on public-facing campaigns that demand both strategy and execution.

- **Founded:** 2007
- **Headquarters:** Lansing, United States
- **Founders:** Lorri Rishar Jandron (Co-founder, Owner and CEO), Angela Witwer (Co-founder and President)
- **Products:** Strategic Marketing and Research, Public Relations and Social Management, Branding and Creative Design, Traditional and Digital Media Planning, Event Planning and Fundraising
- **Notable:** Named one of Michigan's 50 Companies to Watch in 2014., Recognized with an ATHENA Organizational Leadership Award in 2013., Appeared on the Inc. 500/5000 list of fast-growing U.S. companies, according to the company's founder biography.

## Products & services

- **Strategic Marketing and Research** — Qualitative and quantitative research, audience analysis, planning, positioning, brand strategy and measurement.
- **Public Relations and Social Management** — Media relations, crisis communications, press materials, executive writing, social strategy and stakeholder communications.
- **Branding and Creative Design** — Brand creation and refreshes, visual identities, style guides, campaign creative, collateral and digital assets.
- **Traditional and Digital Media Planning** — Media planning, placement, trafficking, auditing and monitoring across traditional, social, digital, streaming and outdoor channels.
- **Event Planning and Fundraising** — Conference, corporate and nonprofit event logistics, registration, sponsorships, marketing and fundraising.
- **Association Management** — Board materials, financial administration, filings, member communications and operational support for associations.
- **Discover Greater Lansing Partner Plan** — A local multimedia package combining a weekly broadcast, interviews, promoted social posts, display impressions and streaming content.

## Achievements

- Named one of Michigan's 50 Companies to Watch in 2014.
- Recognized with an ATHENA Organizational Leadership Award in 2013.
- Appeared on the Inc. 500/5000 list of fast-growing U.S. companies, according to the company's founder biography.
- Won two silver Mid-Michigan ADDY awards in 2023 for the First Thursdays Art Tour logo and the Your Shot digital campaign.
- Won a 2023 Gold Aster Award for the Your Shot vaccination campaign; Edge described it as the agency's seventh Aster Award.
- Named a 2025 Michigan Woman-Owned Small Business of the Year honoree.
- The Need Is Big campaign reached more than 3.5 million Michiganders in three months and drew 25,993 landing-page visitors, according to Edge's case study.
- Eaton County work produced a rebrand within 60 days and more than 50 earned-media reports over a year, according to Edge's case study.

## Latest updates

- **2026-07** — Edge published a culture profile marking Chief Creative Officer Aaron Pumfrey's 18th year with the agency.
- **2026-03** — Ingham County authorized a Discover Greater Lansing promotional partnership with Edge, capped at $34,999 for March 2026 through February 2027.
- **2025-04** — Michigan Celebrates Small Business recognized Edge as one of its 2025 Woman-Owned Small Businesses of the Year.
- **2024-10** — Edge published case studies for Eaton County and Big Brothers Big Sisters Alliance of Michigan with timing and outcome metrics.

## Links

- Website: https://www.edgepartnerships.com/
- LinkedIn: https://www.linkedin.com/company/edge-partnerships/
- Twitter/X: https://twitter.com/edgepartnership
- YouTube: https://www.youtube.com/user/EdgePartnerships/
- Instagram: https://www.instagram.com/edgepartnerships
- Facebook: https://www.facebook.com/EdgePartnership/

---

Profile page: https://yespress.io/edge-partnerships
Published by YesPress — https://yespress.io
Last updated: 2026-09-20