# Eden Ovadia

> Eden Ovadia is the co-founder and CEO of FINNY, a New York-based AI prospecting platform built for financial advisors. A McGill-trained software engineer who worked in private equity and financial services at Boston Consulting Group, she launched FINNY in 2024 with Victoria Toli and Theodore Janson through Y Combinator. The company uses a proprietary F-Score to match advisors with high-intent prospects and automate outreach. FINNY raised a $17 million Series A led by Venrock in December 2025, bringing total funding above $20 million, and Ovadia was named to WealthManagement.com's Ten to Watch in 2025.

- **Role:** Co-Founder & CEO at FINNY
- **Organizations:** FINNY, Boston Consulting Group, EY, KPMG, McGill University
- **From:** Montreal, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Engineering, Software Engineering (specialization in Machine Learning), McGill University
- **Known for:** Co-founded and leads FINNY, an AI prospecting platform for financial advisors, Raised a $17M Series A led by Venrock (December 2025), with total funding above $20M, Named to WealthManagement.com's Ten to Watch in 2025

## Career timeline

- **~2014** — Taught herself to code at age 14
- **McGill years** — Studied software engineering; founded the school's Women in Tech chapter
- **Early career** — Cybersecurity advisory roles at EY and KPMG
- **~2021-2023** — Associate at Boston Consulting Group in technology, financial institutions and private equity
- **2024** — Co-founded FINNY with Victoria Toli and Theodore Janson; joined Y Combinator (S24)
- **2024** — Won top prize at Morningstar's fintech competition
- **2024-12** — Raised $4.3M seed round
- **2025** — Named to WealthManagement.com's Ten to Watch in 2025
- **2025-12** — Raised $17M Series A led by Venrock; total funding surpasses $20M

## Achievements

- Co-founded and leads FINNY, an AI prospecting platform for financial advisors
- Raised a $17M Series A led by Venrock (December 2025), with total funding above $20M
- Named to WealthManagement.com's Ten to Watch in 2025
- Won top prize at Morningstar's fintech competition
- Admitted to Y Combinator (Summer 2024 batch)
- Attracted investment from Ritholtz Wealth Management CEO Josh Brown and Morningstar CEO Kunal Kapoor
- Holds a Series 65 license
- Founded the Women in Tech chapter at McGill University

## Latest updates

- **2025-12** — FINNY raised a $17M Series A led by Venrock, with participation from Y Combinator, Maple VC and Crossbeam Ventures, bringing total funding above $20M.
- **2025** — Named to WealthManagement.com's Ten to Watch in 2025.

## Links

- Website: https://finny.com
- LinkedIn: https://www.linkedin.com/in/edenovadia/
- Twitter/X: https://twitter.com/Eden__Ovadia

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Profile page: https://yespress.io/eden-ovadia
Published by YesPress — https://yespress.io
Last updated: 2026-07-17