# Edelman

> Edelman is an independent, family-controlled global communications firm that helps large organizations promote brands, navigate crises, influence policy conversations and manage reputation. Its unusual competitive asset is a quarter-century of Trust Barometer research, now feeding consulting, measurement and AI products as the traditional media-relations business is squeezed.

- **Founded:** 1952
- **Headquarters:** New York, United States
- **Founders:** Daniel J. Edelman (Founder)
- **Products:** Brand Marketing, Corporate Reputation, Public & Government Affairs, Crisis & Risk, Edelman Data & Intelligence
- **Notable:** Grew from a four-person Chicago shop to a global network of more than 60 offices., Became the world's largest independent public relations firm by fee income., Became the first PR agency to exceed $1 billion in annual revenue in 2022.

## Products & services

- **Brand Marketing** — Earned-first brand strategy, creative campaigns, creator relations, social, digital and paid activation.
- **Corporate Reputation** — Stakeholder strategy, corporate narrative, executive positioning, employee engagement, financial communications and reputation recovery.
- **Public & Government Affairs** — Policy, regulatory, political and stakeholder counsel delivered by a roughly 300-person specialist team.
- **Crisis & Risk** — Preparedness, scenario planning, incident response, litigation communications and counter-disinformation support.
- **Edelman Data & Intelligence** — Research, analytics, measurement and audience insight, including the research behind the Trust Barometer.
- **Edelman Trust Barometer** — Annual and special-report research tracking trust in business, government, media and NGOs across markets.
- **Trust Stream** — A real-time intelligence platform monitoring reputation signals, misinformation risks and stakeholder dynamics.
- **ArchieAI** — A proprietary large language model trained on more than 20 years of Trust Barometer research.
- **Edelman Smithfield** — Financial and capital-markets communications for companies, investment firms, banks and transaction situations.

## Achievements

- Grew from a four-person Chicago shop to a global network of more than 60 offices.
- Became the world's largest independent public relations firm by fee income.
- Became the first PR agency to exceed $1 billion in annual revenue in 2022.
- Built the Edelman Trust Barometer into a recurring global study running for more than 25 years.
- Pioneered the modern media tour through the Toni Twins campaign.
- Maintained family ownership across three generations while many major competitors joined advertising holding companies.

## Latest updates

- **2026-06** — Published a Trust Barometer special report on brand growth in an increasingly insular world.
- **2026-04** — Published Trust and Health research examining declining trust, division and confusion in health decisions.
- **2026-02** — Reported 2025 global fee income of about $950 million, a 3.6% decline from the prior year, while pointing to a stronger fourth quarter.
- **2026-01** — Released the 2026 Trust Barometer, framing the shift from grievance toward social insularity.
- **2025-10** — Named Matthew Harrington executive vice chairman, Mainardo de Nardis global president and COO, and Brian Buchwald president of global transformation and performance.
- **2024-12** — Cut more than 5% of global staff and sunset several boutique brands as part of a move toward a more integrated operating model.

## Links

- Website: https://www.edelman.com
- LinkedIn: https://www.linkedin.com/company/edelman
- Twitter/X: https://twitter.com/EdelmanPR
- YouTube: https://www.youtube.com/@edelman
- Instagram: https://www.instagram.com/edelman
- Facebook: https://www.facebook.com/edelman

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Profile page: https://yespress.io/edelman
Published by YesPress — https://yespress.io
Last updated: 2026-09-24