★ YesPress Creator Profile ★
The YouTube comedian who turned suffering through terrible things into an art form. He watched Morbius five times. For us.
Born November 28, 1996, in the Chicago suburbs of Schaumburg, Illinois, Edward "Eddy" Burback grew up alongside his fraternal twin brother Tony. Their dad had a camcorder. Their sister made the boys reenact Lizzie McGuire episodes. The bug was planted early.
June 2011. A YouTube channel is born under the name ZADstudios, shared with childhood friend Zach. Eddy is 14 years old. Sketch comedy rules the day. The channel also has an iFunny account and a Twitch called zadgames. The internet doesn't know it yet, but this matters.
Around 2016, Burback goes solo. The channel becomes simply Eddy Burback. Sketches give way to something sharper — comedic commentary on pop culture, films, and the weirdness of the internet. The voice finds its edge.
After meeting fellow creator Gus Johnson in college, Eddy and Gus launch the Ok I'll Talk podcast in 2017, which evolves into the beloved Gus & Eddy Podcast. In summer 2018, they pack their Midwestern souls and move to Los Angeles.
May 2022: 1,000,000 subscribers. Eddy had spent over a decade turning his obsessive deep-dives and willingness to suffer for content into a growing empire. The fans? Absolutely here for it. The Rainforest Cafe? Not yet.
From the Harvard Crimson to the Washington Post — Eddy Burback is now a proper cultural phenomenon. Nearly 2.2 million subscribers, 130 million views, and a reputation as one of YouTube's most thoughtful and funny creators. Not bad for a Lizzie McGuire devotee from Illinois.
Born November 28, 1996 — a Sagittarius, naturally. That explains the relentless optimism about eating at every themed chain restaurant in America.
A suburb of Chicago, Illinois. Now based in Los Angeles, but the Midwest is baked into his soul — and probably some of his bits.
EdwardEddy is short for Edward. Full name: Edward Burback. First name used by the internet: Eddy. Last name used to confuse Google: Burback (occasionally misspelled Burbank).
Fraternal twin brother Tony Burback. They run the Burback channel together covering nostalgic video games. Also: Eddy's dad and uncle are ALSO fraternal twins. It runs in the family.
ZADstudiosStarted in 2011 aged 14 with friend Zach as ZADstudios. Rebranded to Eddy Burback around 2016. Took years, but the internet rewarded patience.
Rainforest CafeHe visited every single Rainforest Cafe in America with Ted Nivison. Also: watched Morbius five times in theaters. Also: every Margaritaville. The man commits.
"I usually just try to wait for this kind of healthy mix of something that has piqued my interest that I think I'm capable of attacking artistically, and then also what I want to say."
"More recently, it was specifically with my video where I went to see Morbius five times in a row. I had tried a new format where I was going to do something and I realized that I could way easier tell a story with it."
He visited all 18 Rainforest Cafes in the US and Canada with Ted Nivison. The food was mid. The thunderstorm sound effects were menacing. He did it anyway.
Watched Morbius — one of the most critically panned films in recent memory — five days in a row in an actual movie theater. Called it "research." We call it heroism.
Has a fraternal twin brother, Tony. Their dad and uncle are also fraternal twins. If you didn't think this family was already interesting enough — their names apparently follow a pattern too.
Connects deeply with fans through his videos but guards his private life carefully. After a fan quoted a childhood story he didn't even remember sharing, he "kind of went to the other end of the spectrum." Relatable king.
Followed up Rainforest Cafe with visits to all 22 Margaritaville locations across the US and Canada. His conclusion: chasing nostalgia is both fulfilling and slightly unhealthy. He said it, not us.
His Yikes merchandise became so popular that it got ripped off by others online — which Eddy documented with a mix of disbelief and amusement. The merch was just that good.
✦ A moment just for him ✦
You've spent years watching bad movies so we don't have to, eating at every chain restaurant so we feel seen, and dissecting pop culture so precisely it becomes something almost philosophical.
But here's the thing — the reason fans don't just watch you but genuinely feel something when they do, is that you clearly care. Not about algorithms or trends. About the bit. About what you want to say. About whether the story actually lands.
That Lizzie McGuire reenactment kid from Schaumburg who picked up his dad's camcorder? He figured out how to turn his weird obsessions into a career that matters to 2.2 million people. That's not an accident. That's you.